Marketing Campaign Manager
CloudHealth by VMware
Greater Boston Area
1 week ago
Develop the annual and quarterly campaign plan, define the strategy, refine the messaging based on target audiences, and outline the programs required to obtain the goals and drive the business forward.
Develop end-to-end campaigns and programs from ideation to execution to tracking results.
Work within the Digital Marketing group, collaborate with content and creative channels to develop campaign targets and deliverables.
Create campaign promotion content, such as copywriting for landing pages, email promotions, banner ads, etc.
Author and adapt persona-specific content for high impact demand generation campaigns.
Lead the growth of a variety of channels including email campaigns, nurture, webinars, content syndication and more.
Working in tandem with our business operations and marketing operations teams, maniacally analyze campaign results in detail, draw insights, and make data-based adjustments to improve performance and key learnings.