Associate Director of Marketing
MIT Executive Degree Programs
3 weeks ago
ASSOCIATE DIRECTOR MARKETING, Executive Degree Programs (MIT Executive MBA and Sloan Fellows MBA programs), to lead the strategy, execution, and implementation of integrated marketing activities that will increase user engagement, grow lead generation, and strengthen acquisition channels. Leads messaging and branding strategy across Executive Degree Programs and for the individual programs and executes against the strategy. Works in partnership with the Admissions Marketing team and collaborates with other Sloan programs’ marketing teams including but not limited to Executive Education and the Sloan Office of Communications. Identifies main drivers, best practices, and considers alternative ideas to achieve shared goals. Partners with Executive MBA (EMBA) and Sloan Fellows MBA (SFMBA) Admissions teams on annual goals, communication plan, events, and recruiting strategy. Supervises marketing program coordinator who manages social media, student blogs, and content. In addition, supervises three contractors who work directly on email campaigns, data, sponsorship strategy, and engaging prospective students. On program delivery days (including approximately 20 Saturdays and 2 Sundays/year), delivers customer and logistical support in addition to multiple presentations to students and visitors. Reports to the Assistant Dean, Executive Degree Programs.