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The Future of Your Identity: Blockchain in Retail (Samantha Zirkin, Point 93)

Organized By
Startup Grind Boston
Jan 17
06:00 PM - 09:00 PM

THIS IS A PAID EVENT - PURCHASE YOUR TICKET IN THE LINK BELOW Join StartupGrind Boston and Brandeis University for a Fireside Chat with Samantha Zirkin on the Future of Your Identity.&nbsp;</p>Samantha Zirkin is the CEO and Founder of Point 93, which leverages blockchain and a novel form of equitable pricing to enable a conversation between retailers and their individual customers. She designed and patented a universal, customer-facing platform to capture and analyze data that allows for unique market insights and individual customer identities. She is focused on delivering effective revenue maximization strategies and allowing retailers to partner with their customers in evolving more ethical, sustainable business practices.</p>Samantha is a global expert in retail personalization and blockchain self sovereign ID. She has been featured as a keynote speaker domestically and abroad, speaking in prominent conferences including Davos during the World Economic Forum, Retail's Big Show, Blockshow Europe, and CIO Councils. </p>She graduated from Brandeis University and worked in the non-profit sector. She worked all around the world (from India, to South Africa, Cambodia, Peru, and more), volunteering at orphanages and homes for children with special needs. Through these experiences, she learned first-hand about the situations that led to children becoming orphaned. She read that 1/6 people globally work in the retail supply chain and found that many of the children she worked with had parents who had been retail factory workers and had passed away due to poor working conditions and lack of resources to avail themselves of critical healthcare. She started Point 93 with the goal of improving working conditions and salaries for these parents. Point 93 does this by being able to directly attribute and quantify the revenue uplift from a retailers’ own CSR campaign, proving that customers care deeply about CSR and are willing to pay more for products made under more ethical conditions.</p>By empowering individuals with their own self sovereign identity and creating a new mode of conversation that captures previously unknowable data and sentiment, her company, “Point 93,” revolutionized how we buy, price, and create value for one another.</p>

6:00 PM: Dinner, drinks, networking
6:30 PM: Lightning talks 30 sec. pitch for connections
7:00 PM: Fireside Chat
8:00 PM: Wrap-up


Samantha Zirkin - Point 93 (Founder and CEO)
Samantha Zirkin is a retail personalization expert, focused on utilizing blockchain and a novel form of dynamic, equitable pricing. She believes that the future of commerce will be defined by a decentralized platform in which customers will wield and monetize their personal data. At Point 93, she helps customers partner with retailers to create value for both sides.

Jason Kraus - Prepare 4 VC (Founder)


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Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. We host monthly events in more than 500 cities and 125+ countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies. Our monthly fireside chat interviews, startup mixers and annual conferences provide ample opportunities to connect with amazing startups and the people behind them, tap into a strong support network, form meaningful connections and gain inspiration for the startup journey ahead. For more information visit or follow us on twitter @StartupGrind.



Location of Event

Glynn Amphiteater, 415 South Street
Waltham, US-
Glynn Amphiteater, 415 South Street
Waltham, US-

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