Inbound Content Creator

CloudHealth Technologies is looking for a results-driven, forward-thinking Inbound Content Creator to help drive business success as we scale rapidly through 2018 and beyond. You will help plan and execute inbound content that will fuel our key marketing programs and initiatives to enable our sales team to hit massive growth goals as they sell the new generation of cloud service management.
You’ll be responsible for:
· Researching industry-related trends, news, and topics
· Creating SEO-focused landing pages
· Crafting compelling nurture emails
· Managing the blog calendar and pipeline
· Creating/verticalizing/regionalizing ebooks and other longform content
· Creating videos
· Storyboarding infographics
· And much more

Skills and Expertise:
· Proven experience as a successful Content Creator or similar role
· Experience writing highly technical content for B2B organizations
· Familiarity with search engine optimization (SEO)
· Experience using content management systems (knowledge of Acquia and Drupal is a plus)
· Ability to provide a writing portfolio or samples of past work

You will be a key member in driving the business to successfully hitting our sales goals in the coming years. You will also work closely with sales, product marketing, product management, and other internal marketing functions to ensure that we are telling our story utilizing the latest and greatest methods and content.

If have a passion for writing and are motivated by telling stories that resonate, seeing the business impact of those stories, driving real business results that directly help a startup to grow; if you’re excited by testing copy to see what best drives behavior; if you can get into the mindset of your target audience like no other, and communicate to them in a way that leaves them with no choice but to take action, then this is the opportunity for you.

You Will:

  • Create content that drives leads that contribute to sales pipeline.
  • Contribute much of the content to fuel strategies that drive online traffic to the company website.
  • Manage the blog calendar, to support SEO goals.
  • Write blog posts, to support SEO goals.
  • Create new website pages, to support SEO goals.
  • Tell the CloudHealth Tech story to multiple different personas, with a focus on different value propositions and examples.
  • Tell customer stories.
  • Create new ebooks, case studies, blogs, etc…
  • Edit existing ebooks, case studies, emails, etc… for regional, vertical, and role based specificity.
  • Deeply understand how we help multiple personas and industries, to further your ability to tell the story.
  • Help improve the usability, design, content and conversion of the company website through better writing
  • Evaluate customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of developments in content marketing and ways to communicate to our audience.
  • Support the development, execution, and improvement of email nurture campaigns, webinars, and more.
  • Help refine target personas and align messaging to their primary needs.

Requirements of the Role:

  • Bachelor degree, preferably in journalism, business, communication, writing, or similar.
  • 3+ years of experience in content marketing.
  • Strong writing skills are a MUST.
  • Proven track record of getting things done and innovation in communication.
  • Technical aptitude and intellectual curiosity, extreme focus on fastest, most efficient routes from ideation to completion, keeping quality in mind.
  • Strong team player, results oriented, metrics driven and capable of working in a fast paced, changing environment.
  • Excellent communication skills and the ability to communicate the core of what we’re doing.
  • Ability to think strategically and deliver creatively on requirements.
  • Highly organized and able to prioritize projects in a dynamic environment.
  • Nice to have: Experience with marketing automation systems, preferably Marketo.
  • Strong understanding of current online marketing concepts, strategy and best practice.

CloudHealth Technologies is a venture-backed technology company that is accelerating business transformation to the Cloud for some of the largest enterprises in the world. With over $86 million in funding, including a $46 million Kleiner Perkins-led Series D round that closed in June 2017, we have experienced 100+% year-over-year revenue growth for the past five years. Simply put, we are one of the fastest growing technology companies in the country. Our benefits don’t stop with competitive salaries, 401K plans, comprehensive medical, dental, vision, and life/disability insurance or flexible PTO. To give everyone a stake in the business, we ensure everyone receives equity. Plus, there’s the usual good stuff like Commuter & Gym reimbursements, Apple hardware, free snacks, lunches, and beer. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • PlayFrameworks
    • Ruby on RailsFrameworks
    • CassandraDatabases
    • HiveDatabases
    • MySQLDatabases
    • RedisDatabases

Location

280 Summer Street, 5th Floor, Boston, MA 02210
280 Summer Street, 5th Floor, Boston, MA 02210

Insider's spotlight

Perks of working here

401(K)
Beer on Tap
Commuter Benefits
Company Equity
Company Outings
Dental Benefits
Fitness Subsidy
Generous PTO
Happy Hours
Health Benefits
Generous Parental Leave
Pet-Friendly Office
Recreational Clubs
Some Meals Provided
Stocked Kitchen
Unlimited Vacation
Vision Benefits
Volunteering Opportunities
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