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Acquisition Marketing Manager

| Greater Boston Area

Toast is looking for a data driven individual who is passionate about growth and building acquisition campaigns across variety of paid channels. As a driver of paid campaigns you will identify high value audiences, create compelling messages, and assign budgets to optimize for growth and

Acquisition Marketing Manager

 

Toast is looking for a passionate and growth-minded Acquisition Manager. You will be responsible for building, scaling and optimizing acquisition campaigns across a host of existing paid channels, and identifying and growing new levers of acquisition for Toast.

 

You are a perfect fit if you are undaunted by big or ambiguous challenges and relish in the opportunity to bring structure to tests. You are passionate about measuring every metric you possibly can and reporting out on insights that you’ve learned as a result. You love creative problem solving and finding new ways to drive growth.

 

Toast is a company where employees are empowered to come up with freshly baked ideas and tackle meaningful challenges. You probably already know us a little bit by now, but Toast is one of the most awarded and fastest growing startups in Boston. In 2017, to name a few, we won BostInno’s award for Emerging Company of the year, were named the 3rd fastest growing company in North America by Deloitte, and raised over $100m in funding from the likes of Google Ventures. We have built a powerful and easy-to-use Android tablet-based point of sale platform for restaurants, helping them operate more efficiently and connect with their customer base in new and innovative ways.

 

Responsibilities

  • Lead acquisition campaigns across various paid media channels, including Search, Paid Social, Display, and Review Sites
  • Build the strategic roadmap for new growth marketing tactics that can diversify and expand Toast’s acquisition channels
  • Own Acquisition’s reporting and analytics to identify areas of opportunity and further investment
  • Day-to-day liaison with agencies to provide input on world-class messaging, audience segmentation that fits our personas, and metrics that will help them scale
  • Own the execution of high profile, executive-level sponsored, tests to optimize for conversion and drive scale
  • Partner across all of Marketing to elevate product and content launches reach

 

Qualifications

  • Bachelor's degree in relevant field, preferably marketing or advertising
  • 3-5 years of experience
  • Experience across one or more of the following platforms: search engine marketing, paid social media platforms (e.g. Facebook, Linkedin, Twitter), display or content syndication
  • Experience with Salesforce a plus
  • Strong analytical skills and ability to use data to optimize day-to-day performance
  • Ability to bring structure and process to initiatives efficiency hand-in-hand.
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • AngularjsLibraries
    • ES6Libraries

Location

Toast is headquartered in the heart of Fenway. Catch a Sox game, grab a bite, and stroll through one of the trendiest neighborhoods in Boston.

An Insider's view of Toast

What’s the vibe like in the office?

Our office has both a relaxed but productive vibe. You'll see people with their heads down working, but you'll also see people hanging out and collaborating in open spaces. There's a good balance between work and play. When I'm not heads down coding, you'll find me playing guitar or hanging out in the Toast Pub.

Gabe Gonzalez

Software Engineer

How has your career grown since starting at the company?

I began as an implementation engineer, moved into instructional design, and now I am in my dream role as a product manager. This is afforded because Toast fosters a culture where experts in their domains are eager to give you a masterclass in what they do – you only need to ask and be willing to learn. This is the best perk when working at Toast.

Sean Park

Product Manager

What are Toast Perks + Benefits

Toast Benefits Overview

Toast strives to provide competitive compensation and benefits programs that help to attract, retain and motivate the best and brightest people in our industry. Our total reward package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet our employees’ changing needs.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
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