Oh Snap!
This job is no longer active - but you can still view the details below.

B2B Marketing Director, Events & Partner Marketing

| Greater Boston Area

Meet CarGurus—the #1 visited online car shopping website in the US. At CarGurus, we’re building the world’s most trusted and transparent automotive marketplace where it’s easy to find great deals from top-rated dealers. 

Founded in 2006 by Langley Steinert (co-founder of TripAdvisor), CarGurus is a technology company with a passion for data and its power to simplify every aspect of the car shopping experience. Using proprietary technology, search algorithms, and innovative data analytics, we provide unbiased validation of pricing, dealer reputation, and vehicle history.

The CarGurus B2B Marketing team is looking for a strategic and analytical marketer to lead our global strategy and operations for dealer events and marketing partnerships. Events are a core part of CarGurus’ marketing mix and significantly impact revenue across new and existing customer relationships. To lead this team, we’re looking for a results-oriented, entrepreneurial marketing leader, who is passionate about events and experiential marketing.

This B2B Marketing Director will be responsible for CarGurus’ owned marquee events, including our first ever user conference, industry trade shows and conferences, premium experiences, smaller dinners and everything in between. S/he will also be responsible for building out our partner marketing strategy and developing relationships with our industry partners to achieve our marketing goals. Collaboration and leadership are critical to success in this role. In order to achieve our business objectives through events, the director will partner with the marketing and sales teams and lead a small team of events managers and marketers, with the potential for expansion.

What You'll Do: 

  • Set the vision and strategy to drive new business and retain/expand existing business through events and partnerships
  • Develop a global event marketing strategy and operational plan, including annual planning, budgeting, and creation of events with focus on ROI
  • Develop a partner marketing strategy that builds on existing partnerships developed with industry thought leaders and CarGurus partners, while also building out new partnerships
  • Identify success metrics for events and provide relevant post event reporting
  • Develop robust event processes to ensure efficient and flawless execution of events
  • Lead direct reports and agencies (where applicable) in upfront planning and execution of our events, event sponsorships and speaking engagements
  • Inspire the team to think outside the box and develop unique themes, messaging, and thought leadership content for our strategic events portfolio
  • Recruit, train and manage career development of team of high achieving event marketers
  • Collaborate with sales and marketing management to ensure business objectives are met, teams are aligned with plans, and communications are clear
  • Partner with business development, product, sales and advertising teams to identify key industry partnership opportunities for marketing
  • Partner with marketing teams to develop event branding and content, and promote events and partnerships to different audiences via digital, print and social media channels

Who You Are: 

  • 10+ years of professional experience in high-profile consumer/B2B tech company in marketing, brand management, or related roles
  • 5+ years of hands-on planning and execution of B2B marketing campaigns and events
  • Experience across multiple facets of event marketing, including program management, event execution, communications and campaign development, brand strategy, and measurement.
  • Experience attracting, developing and leading a high performing B2B marketing team
  • Strong analytical experience, and continued comfort with digging deep in Excel
  • A proven ability to work effectively in a dynamic, team-based environment
  • Strong organization and project management skills with ability to multi-task
  • Exceptional communications skills and executive presence
  • A Bachelor’s Degree required; MBA or equivalent Master’s degree preferred

CarGurus Culture:

At the core of our company culture is a spirit of innovation, curiosity and collaboration. True to our start-up roots, we’re nimble, flexible and hardworking. We have a great respect for testing and learning and a healthy aversion to scheduling meetings to discuss meetings. Lunch is catered daily. Gym membership is free. Foosball and ping pong are played often. Now a publicly-traded company, we’re as committed as ever to cultivating the culture that got us here.

In addition to the US, CarGurus operates sites in Canada, the UK, and Germany with other markets on the horizon. Our offices are located in Cambridge, MA, Detroit, MI and Dublin, Ireland. If you’d like to learn more, please visit our careers page.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • DockerLanguages
    • JenkinsLanguages
    • Elastic SearchLanguages
    • KafkaLanguages
    • HibernateLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SpringFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • SQLAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • HubSpotCRM
    • SalesforceCRM
    • MarketoLead Gen

Location

2 Canal Park 4th Floor , Cambridge, MA 02141
CarGurus' tech teams solve tough problems — sometimes by questioning the problem itself
Watch

What are CarGurus Perks + Benefits

Culture
Volunteer in local community
CarGurus participates in local volunteer activities such as the The Boston Children's Hospital Corporate Cup Challenge, The Freedom Run 5k, etc.
Friends outside of work
Eat lunch together
Intracompany committees
CarGurus has committees that are re-elected annually and manage events and programs such as the Charitable Giving Committee and Community Council.
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
CarGurus offers company equity in the form of Restricted Stock Units.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

We provide a competitive benefits package including health, dental, and 401K match. We also offer 16 weeks paid primary caregiver leave and 2 weeks secondary caregiver leave. In addition, we also offer perks including gym memberships, commuter passes, daily catered lunches, company outings and more.

More Jobs at CarGurus54 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR
Marketing
Operations
Product
Sales
Developer
new
Boston
Developer
new
Boston
Developer
new
Boston
Finance
new
Boston
Developer
new
Boston
Operations
new
Boston
HR
new
Boston
Data + Analytics
new
Boston
Developer
new
Boston
Data + Analytics
new
Boston
Sales
new
Boston
Product
new
Boston
Sales
new
Boston
Data + Analytics
new
Boston
Finance
new
Boston
Operations
new
Boston
Developer
new
Boston
Sales
new
Boston
Data + Analytics
new
Boston
Developer
new
Boston
Developer
new
Boston
Operations
new
Boston
Sales
new
Boston
Product
new
Boston
Operations
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Sales
new
Boston
Developer
new
Boston
HR
new
Boston
Design + UX
new
Boston
Developer
new
Boston
Design + UX
new
Boston