Content Marketing Manager

| Greater Boston Area

edX is looking for a highly motivated, prolific and talented Content Marketing Manager who will have a direct impact on growing our Enterprise, Master’s Degrees, and Consumer businesses while working in a dynamic mission-driven organization. Reporting to the Director of Product Marketing, the Content Marketing Manager will work as part of the marketing team to develop content strategies, create compelling content that drives leads and revenue, and expand our company’s digital footprint. This role requires a high level of creativity, attention to detail, and project management skills.

Are you ready to join a startup that’s transforming education? At edX, our mission is to offer a world-class education to everyone, everywhere, allowing them to gain the in-demand skills and knowledge that will lead to career and lifelong success. Today, edX.org, a not-for-profit in Cambridge provides more than 18 million people access to education from the best universities and institutions in the world, including Harvard, MIT, Oxford, and Microsoft. edX provides inspirational and transformative knowledge to students of all ages, social status, and income who form worldwide communities of learners.

Responsibilities:

  • Manage content marketing strategies and asset creation across multiple areas of edX: edX For Business, Master’s degrees on edX, and our B2C business
  • Drive growth of our Enterprise and Degrees businesses through inbound marketing efforts, specifically in the form of medium to long form copy
  • Create evergreen resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, templates, etc.).
  • Own the edX Blogs and develop a blog content strategy to help drive business goals: develop regular cadence of blog articles to attract site visitors through search, social media, and email subscribers.
  • Collaborate with edX designers, product marketers, sales professionals, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Develop a reporting framework that provides insights into how we're driving business forward through content. Measure and report on the effectiveness of the content marketing efforts. Leverage findings to continually tune the editorial calendar and roadmap.
  • Build and manage an editorial calendar to be shared with team stakeholders
  • Influence B2C marketing program plans and tactics to enhance the reach and visibility of our promotions.

Qualifications & Skills:

  • An understanding of SEO, inbound and content marketing strategies, content categorization, development, distribution and measurement.
  • 4+ years content marketing/production experience
  • Ability to tell stories in compelling, meaningful ways that generate interest
  • Exceptional copywriting, copyediting, proofreading skills along with strong verbal communication, interpersonal and listening skills.
  • Strong project management skills with the ability to manage multiple projects across edX businesses at once while meeting all deadlines
  • Demonstrated self-starter who takes initiative
  • Strong relationship building and collaboration skills
  • You’re unafraid to experiment, test out fresh ideas, and navigate uncharted territory
  • You work well in both structured and ambiguous environments
  • CRM experience (HubSpot preferred) and Wordpress a plus

Applicants must be able to work out of our Cambridge, MA office. Sorry, Visa sponsorship is not available.

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Location

EdX is located right off the MIT campus in the Kendall Square neighborhood of Cambridge, MA

An Insider's view of edX

What projects are you most excited about?

My work focuses on enabling course teams at partner institutions to create high-quality learning experiences on edX.org. Right now couldn't be a more critical time for this work as we ramp up the amount of Master's degrees we are offering this Fall. I work with faculty, instructional designers, media producers, and project managers.

Ben Piscopo

Learning Designer

What are edX Perks + Benefits

edX Benefits Overview

edX employees are eligible for all MIT benefits. Enjoy the benefits of an established benefits program, but still live startup life.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
We have a pension plan too!
401(K) Matching
5% match
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Commuter Benefits
Free Daily Meals
Happy Hours
Professional Development Benefits
Tuition Reimbursement
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