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Customer Marketing Analyst

| Greater Boston Area

This is an opportunity to take your career to the next level at one the fastest growing startups in the country.

The Toast Customer Marketing team is responsible for driving customer advocacy, delighting our customers through their customer journey, and creating a community where our customers can thrive. As part of the team the Customer Marketing Analyst will be responsible for generating actionable insights and customer-centric programs that drive business performance.


In this role you will be responsible for data analysis and insights throughout our end-to-end customer journey. You will need to be data-driven, detailed oriented, and focused on driving best-in-class programs and experiences for our customers. You will collaborate with multiple cross-functional teams to engage our customers and meet our objectives.

What you will do:

  • Work with cross-functional stakeholders to implement automated communications and surveys throughout the customer journey
  • Oversee and execute customer communications across our customer base; manage communications calendar and process
  • Design and execute marketing plans to drive retention, activation, and customer growth and report on performance
  • Manage customer lists and suppressions for campaigns
  • Continually identify healthy and happy customers for engagement and advocacy opportunities
  • Help identify customers at risk, and create strategies for targeted outreach
  • Gather and synthesize internal and external data across multiple platforms and from various sources
  • Discover actionable insights based on customer segmentation
  • Monitor and analyze customer targeting and segmentation across all marketing channels and make recommendations for optimization for content
  • Be passionate about the transformative power of data; continue to learn best in class data analytics
  • Identify customer trends to business partners and make recommendations on how to strategically use these new insights
  • Stay informed of current and emerging customer experience processes and best practices
  • Successfully collaborate with internal colleagues, including Marketing Operations, Customer Success, Product Marketing, Data Science, and Sales Enablement

Do you have the right ingredients?

  • Bachelor's degree required
  • 1-3 years of related experience
  • Must have experience with SQL or Python; exposure to Looker, Tableau or other BI tools is a plus
  • Technical knowledge of marketing automation platforms and CRM tools, such as Hubspot and Salesforce
  • Excellent analytical and problem-solving skills
  • Ability to develop data visualizations to enable data exploration.
  • Ability to create, implement, and assess marketing campaigns and engagement programs
  • Outstanding interpersonal, verbal, and written communication skills
  • Detail-oriented individual who also has the ability to think and plan strategically
  • A self-motivated problem solver with creativity, a strong work ethic, and high energy level
Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularjsLibraries
    • ES6Libraries

Location

Toast is headquartered in the heart of Fenway. Catch a Sox game, grab a bite, and stroll through one of the trendiest neighborhoods in Boston.
Toast values candidates with varied backgrounds — and these 3 employees prove it
Watch

An Insider's view of Toast

What’s the vibe like in the office?

Our office has both a relaxed but productive vibe. You'll see people with their heads down working, but you'll also see people hanging out and collaborating in open spaces. There's a good balance between work and play. When I'm not heads down coding, you'll find me playing guitar or hanging out in the Toast Pub.

Gabe Gonzalez

Associate Technical Sourcer, Previously: Software Engineer

How has your career grown since starting at the company?

I began as an Implementation Engineer, moved into instructional design, and now I am in my dream role as a Product Manager. This is afforded because Toast fosters a culture where experts in their domains are eager to give you a masterclass in what they do – you only need to ask and be willing to learn. This is the best perk when working at Toast.

Sean Park

Product Manager

What are Toast Perks + Benefits

Toast Benefits Overview

Toast strives to provide competitive compensation and benefits programs that help to attract, retain and motivate the best and brightest people in our industry. Our total reward package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet our employees’ changing needs.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
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