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Digital Advertising Manager

| Waltham

The Digital Advertising Manager is responsible for leading paid and organic digital advertising initiatives to drive leads and awareness for Intralinks products globally. This includes Search Engine Marketing (SEM), Pay Per Click (PPC), display advertising, paid social (LinkedIn, Twitter, Facebook) and other digital advertising channels, and overseeing search engine optimization efforts. This person will be responsible for working with the global marketing teams to drive traffic and leads, maximize conversions and ROI, and manage advertising budgets effectively.

In this role, you will be the key driver of inbound lead generation activities that have a direct impact on company revenue. You will be creative in developing and executing on campaigns, operational in campaign development and execution, and analytical in reporting on results. You will be curious, be willing to dig deeper, and question everything until you have found the answers. You will know and implement best practices, but be willing to test a different approach to see the impact on response.

About the Team

This position reports to the Director of Digital Advertising and works closely with members of the digital marketing, marketing communications, sales, and field marketing teams.

Responsibilities

  • Partner with field marketing, programs, creative, and digital marketing teams on campaign creation/execution of ads and landing pages globally
  • Work with a third party agency to create, launch and optimize SEM campaigns on Google, Bing, and other search engines globally
  • Create, launch and optimize paid social campaigns on LinkedIn, Twitter and Facebook
  • Oversee and implement search engine optimization initiatives to continually improve keyword ranking, understand and advise on SEO opportunities
  • Plan and execute A/B tests on ads and landing pages frequently, share findings, and incorporate best practices into future campaigns
  • Monitor Key Performance Indicators (KPI), develop and provide reports and insights to the organization on a regular and ad-hoc basis
  • Track advertising efforts though the entire marketing funnel, from lead acquisition to conversion to revenue generation for closed-loop reporting
  • Oversee and manage third party agency relationship(s)
  • Function as the internal expert on digital advertising best practices
  • Manage spend, budget and invoicing for digital advertising initiatives

You will be a great fit for this role if you have:

  • 5+ years of experience in executing paid and organic search and digital advertising campaigns, and demonstrated success with lead driving and awareness building for B2B technology companies
  • 3+ years of experience with paid social
  • BA/BS in Marketing or Advertising
  • A solid understanding of best practices for inbound marketing
  • Experience managing third party agencies
  • Hands on experience with Google Analytics, Google AdWords Keyword Planner and SEMrush (or Moz or WordStream)
  • Experience with landing page best practices, A/B testing fundamentals, and conversion optimization, ideally having used A/B testing platforms such as Optimizely, Unbounce or Google Analytics Experiments
  • Advanced Microsoft Excel and PowerPoint skills
  • Demonstrated expertise in working with data and creating reports that tell a story and drive decisions
  • Working knowledge with Pardot, Marketo or Eloqua
  • Understanding of Salesforce, Salesforce campaigns, Salesforce reports and/or Salesforce apps for digital advertising/reporting (Bizible, Daddy Analytics, CloudAmp, etc.)
  • Advanced experience leveraging Google’s Urchin Tracking Module (UTM) parameters
  • Hands on experience with Interactive Advertising Bureau (IAB) ad unit sizes, and cross device advertising (desktop, mobile, tablet)
  • Familiarity with Content Management Systems (CMS); Drupal or WordPress preferred
  • Understanding of SiriusDecisions methodology including Marketing Qualified Leads (MQL), Sales Accepted Leads (SAL) and Sales Qualified Leads (SQL)

#WhatLinksUs

If you feel rewarded when you work among people who really want to drive the company forward as a team, this is a great place to be. In this role you have a direct, demonstrable impact on the company’s success. You are autonomous, responsible, engaged, and transparent in working across departments. You are confident in what you know, but are willing to listen, or at least provide support for your views. And most of all, you have an advanced sense of humor and can contribute to the culture of the organization. I’ve been with the company 5+ years, through many changes, and these have been the common threads of my tenure here at Intralinks.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • IllustratorDesign
    • PhotoshopDesign
    • Aha!Management
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • DrupalCMS
    • TumblrCMS
    • WordpressCMS
    • SalesforceCRM

Location

Intralinks' Waltham location is located on the outskirts of Boston and easily accessible by vehicle, public transportation, company sponsored shuttle!

An Insider's view of Intralinks

What are some social events your company does?

Every other week each office hosts a Team Thursday event organized by different teams - the snacks are plentiful, trivia competition is fierce, and is a chance to break up your week with time to toast your colleagues!

Melanie Sardinha

Talent Program Associate

What are Intralinks Perks + Benefits

Intralinks Benefits Overview

Everything and more!

For you to succeed, you need to be able to afford to live and flourish. You need to stay healthy too.

Intralinks comprehensive health coverage provide options to suit your particular needs. This includes the ability to choose our health savings account option to put aside money for current as well as retiree medical needs. We also recognize the need for peace of mind and offer salary continuation through our short and long term disability programs, cash policies for critical illness and an accident protection plan. Our 401K plan with a company match helps you and your family prepare for the future. Our wide array of both company provided and supplemental insurance options ensures you and your family are covered. Rounding out these robust benefits are legal assistance, personal advocacy services, and work life balance through our flexible paid time off program as well as our in and out of office celebrations.

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Acme Co. provides employees with a 401(k) matching plan managed by [provider]. We match 6% of contributions up to 9% of an employee's annual gross pay.
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Game Room
Our game room includes Ping Pong.
Stocked Kitchen
Happy Hours
Happy hours are hosted every other week.
Parking
We offer employees Free on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes Career mentoring, Leadership mentoring.
Time allotted for learning
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