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Digital & Content Marketing Manager

| Greater Boston Area

Company Description

Have you imagined working in an environment driven by a passion and desire to not only outperform, but also outbehave the market? Since 2009, Flywire has been that company, creating solutions that break barriers, and teams that always look at the next disruptive way to move Flywire and its customers into the next phase of global payment solutions.

Job Description

The Global Marketing team at Flywire is expanding and looking to add a Content Marketing Manager! We are looking for a self-starter with a can-do work ethic who is passionate about creating quality content that builds brand and drives demand. You will create and lead content marketing strategies in order to drive organic growth, expand our audience, and impact the future growth and success at Flywire.

Key Responsibilities

  • Build and execute a content marketing strategy to drive traffic, engagement and leads that deliver sales and customer retention across our key verticals

  • Collaborate with customer success, product management, and sales teams to create blog posts, web content, case studies, videos, etc. 

  • Partner with go-to-market leaders across the verticals to support their ongoing content creation requirements

  • Work closely with demand generation to build brand awareness and content for the travel and commercial verticals

  • Develop and manage editorial calendars and organizational workflows

  • Work with freelance writers, designers, and suppliers to efficiently scale Flywire’s content creation engine

  • Understand campaign metrics, analyze results, and use data to develop strategies that drive pipeline and revenue through content

  • Collaborate with the rest of the marketing team so they understand campaign messaging, asset plans, and timelines for how their work will support or integrate with campaigns


FlyMate Skills & Qualifications

  • BA/BS degree

  • 3+ years experience building and owning a content marketing strategy

  • Excellent writing, copywriting, editing, and project management skills

  • Ability to write for SEO to optimize and deliver key results across verticals and our corporate brand 

  • Excellent communication and presentation skills

  • Data-driven mindset and an understanding of how to measure the performance of various types of content marketing strategies

  • A start-up mentality, as well as an ability/interest in wearing multiple hats

  • Ability to influence and manage teams without a direct reporting relationship 

Additional Information

With over 30 nationalities across 9 different offices, and diversity and inclusion at the core of our people agenda, we believe our FlyMates are our greatest asset, and we’re excited to watch our unique culture evolve with each new hire.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM
    • MarketoLead Gen


Our office is conveniently located next to the Park Street train stop and overlooks the Boston Common with views of the State House.

An Insider's view of Flywire

How would you describe the company’s work-life balance?

This is a team that has fun and gets the job done. Flexible schedules and generous PTO are huge factors, but Flywire goes beyond that by fostering a fun, family-friendly environment. I love working in an atmosphere where work and friends and family seem to all blend together.


Talent Acquisition Specialist

How does the company support your career growth?

The exposure Flywire gives to all sectors of the business has made the most valuable impact on my career. Working cross-functionally with Flymates from other teams and other countries allowed me to broaden my scope and expand my skills. You learn to be agile and to adapt quickly to change, which has made me a better version of myself as a worker.


Program Manager-Global Partnerships

How do you empower your team to be more creative?

With the many different personalities and styles on my Team, I don’t employ a template for building or maintaining relationships with our partner schools. This 'thinking outside of the box’ approach allows for innovation, imagination, and resourcefulness. As a result, our message is consistent but the delivery is unique and personalized.


Relationship Management Lead - East

What’s the vibe like in the office?

The vibe in the Boston office is ‘work hard, play hard.’ Boston Flymates are extremely passionate about what they do and what they represent, which for me as a relatively new Flymate is so motivating and inspiring. I’ve never worked at a place where its people were so welcoming and always eager to help in any way they can!


Customer Success Associate

What are Flywire Perks + Benefits

Flywire Benefits Overview

Flywire is proud to be one of Built In Boston's 100 Best Places to Work.

Volunteer in local community
Friends outside of work
Eat lunch together
Open office floor plan
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
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