Digital Marketing & Brand Manager

| Greater Boston Area

About Airfox:

Airfox is on a mission to accelerate financial inclusion in emerging markets, beginning with Brazil - the 5th largest country in the world, with a population of over 200 million individuals. Airfox has developed an innovative, digital solution to seamlessly provide digital banking, payments, and credit solutions to the tens of millions of underbanked Brazilian consumers nationwide, which aims to alleviate the variety of burdens and high costs related to the deeply entrenched banking industry. Our mission is to empower millions of families to take control of their life with the use of simple, low-cost financial services through their smartphone. Additionally, we are developing financial services aimed at merchants to enable them to invest and grow their businesses. We recently announced a partnership with one of the largest retailers in Brazil, Via Varejo (BVMF: VVAR3), which is a multi-billion dollar, publicly-traded company, in order to develop and launch financial service products for their customer base of over 40 million individuals. It’s a particularly exciting time, filled with the intensive challenges related to undergoing our hyper-growth phase, and we’re looking for top-tier talent to help us execute on our mission! We greatly welcome you to apply to join the Airfox team and look forward to receiving your application.

Responsibilities

  • Help drive brand awareness and company strategy by working collaboratively to develop a comprehensive digital marketing program and editorial calendar
  • Plan and execute social media, email, web, SEO/SEM, marketing database, and/or display advertising campaigns
  • Assist in managing, building, and updating the company’s websites
  • Coordinate and create content for company blog, social media, email, and websites
  • Build and manage dynamic, data-driven email campaigns using Mailchimp, HTML, and/or CSS according to content calendar
  • Develop, manage and optimize day-to-day tactical on and off-page SEO, pay per click (PPC) search engine marketing keywords, ads, and bid management
  • Design, build and maintain our social media presence
  • Manage day-to-day activities related to social media. This includes monitoring, tagging and analysis of social media conversations across various platforms, maintenance of our brands' social media sites and reputation management
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Utilize strong analytical ability to evaluate experience across multiple channels and touchpoints
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Job Requirements

  • 3-5 years of demonstrated success in digital marketing and managing content and social media calendar
  • Experience with Google Analytics, Adwords, and other digital advertising platforms
  • Understanding of using SEO/SEM to define content strategies
  • Ability to be creative and engaging in written communication
  • Results-driven with exceptional attention-to-detail and knowledge around metrics, specifically A/B testing
  • Experience working with a marketing automation tool
  • A detail-oriented, self-starter with ability to thrive under pressure in a fast paced environment
  • Working knowledge of HTML, CSS, responsive design, and best practices
  • Competency in graphic design with ability to create compelling and effective designs
  • Exceptional written communication skills and with experience in writing compelling messages (copywriting)
  • Video editing skills, a plus
  • Interest in emerging markets, financial inclusion, and/or blockchain
  • Portuguese, a plus

Benefits / Perks:

  1. Healthcare - Dental, Medical
  2. Competitive salary
  3. Flexible work schedule and ability to occasionally work from home
  4. Kitchen snacks, Bevi water, Nespresso, etc.
  5. Convenient Downtown location (two blocks from South Station)
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