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Digital Marketing Manager

| Greater Boston Area
Are you an experienced digital marketer who wants to drive digital transformation for one of the largest footwear companies in the world? Do you seek ways to innovative and optimize digital marketing campaigns? Our consumer engagement team is changing how ASICS develops relationships with our consumers - more personal and more data-driven - to grow our e-commerce business globally.
This position will lead development of cutting-edge digital campaigns for new product launches and key global events through toolkits for regional marketing teams. The toolkits will include digital strategies and materials across CRM, paid media, social media, mobile apps, loyalty, and e-commerce. You will continue to iterate on each toolkit - using regional feedback and campaign performance to improve the process and delivery. This role will focus on ASICS’ Core Performance Sports (tennis, soccer, volleyball, rugby) and Sportstyle (lifestyle) product categories.
ASICS Digital is a division of ASICS based in Boston, Massachusetts. Our goal is to build digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of mobile-fitness solutions such as ASICS Runkeeper and ASICS Studio, global e-commerce platforms, and other digital services that encourage people to move, get fit and stay balanced.

What You'll Do

  • Lead global digital marketing strategy and execution for CPS and lifestyle category campaigns
  • Manage cross-functional relationships to develop strategic integrated plans that drive e-commerce traffic and sales
  • Own digital toolkit/campaign development process end-to-end: from creative briefings, digital channel strategy, creative development, feedback gathering and reporting and learnings.
  • Report on campaign performance across all digital channels and KPIs. Proactively share learnings with relevant stakeholders for continued improvement
  • Develop and execute a digital marketing innovation testing and learning roadmap
  • Present digital plans and reports to stakeholders across the ASICS organization

What you've Done

  • 5-7 years of digital marketing experience
  • Deep understanding of digital channels and best practices
  • Experience working cross-functionally with stakeholders of varying seniority and backgrounds
  • Strong digital analytical skills (preferably GA certified)
  • Understanding of e-commerce content best practices and trends
  • Strong verbal and written communication skills across different cultures and digital literacy
  • Ability to prioritize workload and manage multiple projects in a fast-paced environment
  • Bachelor's degree required

 ASICS Digital is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or fitness level.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • Google AnalyticsAnalytics
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM
    • IterableEmail

Location

We are located right between Downtown Crossing and South Station. Easy access to public transit and restaurants in every direction.

An Insider's view of ASICS Digital

What’s the vibe like in the office?

You can expect to hear anything from Celine Dion to Megadeth playing on Fridays from our Jambox, spontaneous poetry readings (from me), random off-beat slow claps for doing everyday tasks i.e. leaving the office. Overall though, my favorite thing about our office is the safe environment to be who you are every day.

Annie

Customer Support Manager

What does your typical day look like?

When your coworkers are composed of real-life ninjas, loon preservationists, triathletes, and office dogs, it's not an exaggeration to say that each day at the office is different. We're a fast-paced company with a laid-back vibe. We work hard to develop the latest app features but we're passionate about having fun along the way.

Maia & Yun

QA Tester, ASICS eCommerce & Software Engineer, Fitness Apps

What makes someone successful on your team?

At ASICS we seek out people that are smart, curious and humble. Above all, we make hiring decisions based on whether an individual will strengthen our culture or diminish it. No matter how strong the candidate's skills are, if we aren’t confident our collective team grows stronger with them on it, we won’t move forward.

Dan

President, ASICS Digital

How do you empower your team to be more creative?

The success of both my team and ADI at large depends on creative ideas being captured from everywhere, so we've created an environment where everyone feels comfortable and empowered enough to share their great ideas.

Danielle

Director of Technical Product Management

How do your team's ideas influence the company's direction?

As an Analytics team, our goal is to have ASICS and Runkeeper adopt a data-driven approach, which means to make strategic decisions based on data analysis and interpretation. This will help the company in deciding priority within business units and teams to focus on the key performance indicators and positively impacting performance of the company.

Deepika

Lead Business Intelligence Developer

What are ASICS Digital Perks + Benefits

ASICS Digital Benefits Overview

We seek to hire great team members and then give them the trust and flexibility to make their own decisions. We approach nearly everything with that philosophy. Our work gets done within pod teams that operate lean and are self managed and guided. We promote a flexible environment that encourages hard work and time to have fun and celebrate. We pride ourselves on our in office culture and community and, unfortunately, we don't hire remote employees. We know that our role as an employer of choice is to provide top notch benefit packages and perks like an open vacation policy and paid parental leave for birthing and non-birthing parents.

Culture
Volunteer in local community
We believe in giving back. We have a dedicated volunteering program, working closely with local initiatives such as Tech Gives Back, TUGG, Esplanade Association etc.
Partners with Nonprofits
We believe in strong partnerships. We work together with non-profits such as Hack Diversity and Resilient Coders.
Friends outside of work
Eat lunch together
Intracompany committees
Funkeeper - our culture and fun committee that manage the organization of our holiday and summer parties and our Monthly First Friday Social hour.
Daily stand up
Team owned deliverables
Diversity
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
We have BCBS as our Health and Dental Insurance carrier with robust HMO and PPO medical plans for people to choose from, we cover over 80% of the cost of the plans and the remainder is pre-tax for you
Life Insurance
Wellness Programs
We offer reimbursements for wellness related activities, in addition BCBSs reimbursements. We have a membership you can utilize with Hubspot bikes and promote giving back to the community.
Onsite Gym
It's still being built out but it's coming! Additionally, we have yoga classes offered throughout the week, a Run club on Wednesdays, a group that plays basketball on Thursdays and more!
Team workouts
We have an in-office gym, we do lunch-runs every Wednesday and have yoga classes on Thursday.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
We match dollar for dollar capped at 6% of an employee’s compensation. What is the vesting period? None! The company contribution is made every payroll at the same time as employee contributions.
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer up to 12 weeks of paid parental leave for the birthing parent and are currently putting into place more formal non-birthing parent leave amount.
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
We know sometimes unlimited vacation policies lead to employees actually taking less vacation. We work hard to avoid this by leading by example and our managers encourage time off.
Paid Holidays
We observe many of the major holidays.
Paid Sick Days
Perks & Discounts
Beer on Tap
We don't have a keg but do have a stocked beer and wine fridge!
Casual Dress
We are a very casual work environment. Most of us wear jeans, t-shirts, sweatshirts, and often fitness gear around the office.
Commuter Benefits
Company Outings
We have summer and holiday parties, monthly events like First-Friday Happy Hour, Hungry, hungry humpday breakfast as well as game nights, bad movie nights, Make-your-own Pizza night and more!
Stocked Kitchen
We have everything from beverages to granola bars to popcorn and gummy bears. While we are a fitness company, snacks (or really any food) are never safe in our office. Did someone say Kit Kats?
Some Meals Provided
We have team lunch on Tuesdays! These vary from Tacos, to Burgers, to Salads and more!
Happy Hours
Pet Friendly
We have several dogs that can be seen roaming the office plus #dogs and #cats slack channels where we all just gush over each other's pets. Yup we're that corny.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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