Digital Marketing Manager

| Watertown
Markforged is looking for a growth-oriented Paid Acquisition Manager to lead Pay Per Click (ppc) media strategies across search engines, youtube, social media and other advertising channels.
We’re looking for a roll-up-your-sleeves operator who takes pride in delivering measurable results and thrives in detail, organization, and analysis. You should have direct, hands-on experience developing, planning, launching, and analyzing digital paid marketing campaign. 
This is a key role on the team. You will get assistance as needed from an outside agency.

In this role you will:

  • Manage, review, and perform daily account responsibilities across a variety of acquisition channels, including Google Adwords, Bing, display, Facebook, Linkedin, and others.
  • Develop keyword lists, bids
  • Monitor impression share, quality score, and other key SEM metrics
  • Measure lead quality and track marketing’s contribution to pipeline from digital programs
  • Report out weekly results, monthly results
  • Implement a rigorous ad testing program, aiming to continuously launch, analyze, optimize, and scale high performing strategies and channels.
  • Manage external agency partners, ensuring optimal ad messaging/creative and progress towards agreed upon milestones
  • Collaborate with marketing colleagues to design, write, and build new campaign assets such as ad creative and landing pages

What we look for:

  • Passion for Search and online marketing -- you love this stuff
  • Experience in a hands-on role managing all or most of the following: AdWords, Bing, Display (i.e. GDN, Doubleclick), retargeting (i.e. Google, AdRoll, Criteo), Facebook Ads, and LinkedIn Ads
  • Solid analytical and reporting skills. Google Analytics and Excel know-how is a must. Salesforce and/or Marketo reporting a plus
  • Outstanding ability to think creatively, and identify and resolve problems
  • Experience working with top-of-funnel attribution models and mapping outcomes to business results
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • BS/BA degree preferred

Why Markforged?

  • At Markforged, we have a culture that values learning, data-driven decision making, and prioritization
  • We learn from failure and are not afraid to keep trying after others have given up
  • We are a team of talented individuals and are looking to grow with enthusiastic individuals who share our vision of improving how the world innovates
  • We offer a competitive compensation package and a full suite of benefits, including medical insurance, dental insurance, vision insurance, 401(k), parental leave, commuter benefits, open PTO policy, and more
  • Our work environment includes casual dress, a fully stocked kitchen, bike storage, free parking, weekly catered lunches, and fitness perks

Markforged values the differences among our employees and provides equal employment opportunities to all employees and applicants for employment. These differences include but are not limited to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military. This goal emphasizes the development of inclusive work environments that capitalize on each employee’s skills, experience, and unique perspectives as we strive to achieve an unparalleled standard of excellence.
To all recruitment agencies: Markforged does not accept agency resumes. Please do not forward resumes to our jobs alias or Markforged employees. Markforged is not responsible for any fees related to unsolicited resumes.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM

Location

480 Pleasant Street, Watertown, MA 02472

An Insider's view of Markforged

What are some social events your company does?

Our office has periodic happy hours and company offsite parties, as well as a weekly all-hands meeting where different teams present and lunch is served.

Daniel

Content Engineer

What does your typical day look like?

Every day for me is a little different. Typically, I'd start the day by checking on the results of some multi-day experiments or pull parts out of experimental furnace runs for our metal system. Later in the day, I'd kick off the next set of experiments, which could be something like a regular print or a special furnace run.

Michelle

Materials R&D Engineer

How has your career grown since starting at the company?

I started at Markforged on the Solutions team. After taking the initiative to learn, attend trade shows, and help with training sessions, the growth of the applications team allowed me to graduate to the role of an Application Engineer. Markforged has continuously allowed me to use my increasing expertise and skill set to grow my career.

Michelle

Application Engineer

How do your team's ideas influence the company's direction?

Business Ops is responsible for the systems architecture, processes, and data that will allow Markforged to scale efficiently. We start every morning with team stand-up. We cover sales, channel, marketing, and office ops - so we communicate often to stay coordinated in Markforged’s fast paced environment.

Hoppy

Vice President, Business Operations

What's the biggest problem your team is solving?

Making sure that as we scale we are still moving quickly. We have grown a lot, and I think the real complication is that we now have a lot of legacy products. The most important thing is that we never stop supporting customers and those products. You can't forget about your last printer while you're working on your new one.

Julie

Director, Product Management

What are Markforged Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Markforged provides up to 12 weeks of parental leave to eligible employees.
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Markforged has a take what you need vacation policy.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
We have plenty of controllers for video games - and ping pong tables in both offices.
Stocked Kitchen
Snacks, hot and cold coffee, gourmet tea selection, soda, Soylent, yogurt, string cheese, fruit and veggies!
Some Meals Provided
Markforged provides free catered lunch every Tuesday.
Happy Hours
Weekly Friday happy hours and quarterly Work Anniversary Celebrations.
Parking
Free, dedicated employee parking lots.
Fitness Subsidies
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