Digital Marketing Specialist

| Greater Boston Area

Company Description

Rapid7 is helping organizations around the globe advance securely. Our technology, services, and community-focused research simplify complexity for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. With more than 7,400 customers across 120 countries, Rapid7 is a recognized leader in cybersecurity that has proudly earned numerous industry accolades and strong recognition for our technology and culture. Learn more at www.rapid7.com.

The Opportunity

Rapid7 is seeking a digital marketing professional who is looking to take the next step in their career and help propel us to our next phase of growth. The right candidate has hands-on experience running paid digital marketing campaigns within a demand generation team.

Essential Responsibilities

  • Managing and executing our paid channels across Google (display and search), paid social platforms (Facebook, Twitter, Linkedin, Reddit)
  • Identifying and testing other strategic cost per acquisitions platforms and programs
  • Overseeing our SEO strategy by partnering with our content team to drive organic traffic growth across our web properties
  • Accountable for digital lead activity to grow the database and acquire net-new contacts we can market to
  • Working closely with the Global Demand Generation teams around the world to make sure we are supporting their efforts via digital channels
  • Teaming up with our web strategy group to ensure that the campaigns we are driving lead to a seamless website experience focused on a quality user experience and lead acquisition
  • Report on the effectiveness and impact of our digital programs from top to bottom of the funnel.

A typical day could include:

  • Working with internal stakeholders to understand business trends across our various offerings
  • Strategizing and implementing digital marketing plans across both paid and organic channels based off feedback, business direction, and revenue goals to help reach and exceed our targets
  • Daily optimizations across paid programs to ensure that we are as efficient as possible with our budgets
  • Gaining a deep understanding around the security space so that you can properly pitch Rapid7’s best-in-class solution and service offerings
  • Socializing the impact that the digital marketing team is having via regular reporting

Job Requirements

  • At least 2-3 years of hands-on paid search marketing campaign experience
  • Preferred: Google Adwords certified (fundamentals and/or advanced search)
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), remarketing, social network advertising (Facebook, Twitter, LinkedIn, Reddit, and more)
  • Experience handling marketing budgets and forecasting/reporting results
  • High degree of emotional intelligence, with the ability to facilitate and influence change, and collaborate effectively with stakeholders across the organization
  • The right candidate possesses a high sense of urgency and a willingness to experiment
  • Excellent communications skills with the ability to communicate complex ideas and analysis, simply and visually
  • Proven ability to operate effectively in a fast-paced, entrepreneurial company in which cross-functional teamwork and initiative are musts
Read Full Job Description

Location

Rapid7 is conveniently located in downtown Boston, with plenty of restaurants, bars and public transport close by.

What are Rapid7 Perks + Benefits

Culture
Volunteer in local community
Once a year, Rapid7 offices across the globe close for the day so employees can volunteer.
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong.
Stocked Kitchen
Rapid7 has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored sparkling water you can handle.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Promote from within
Time allotted for learning
Online course subscriptions available
Paid industry certifications
More Jobs at Rapid743 open jobs
All Jobs
Finance
Data + Analytics
Dev + Engineer
HR
Internships
Marketing
Operations
Product
Project Mgmt
Sales
Project Mgmt
new
Boston
Operations
new
Boston
Data + Analytics
new
Boston
Marketing
new
Boston
Data + Analytics
new
Boston
Project Mgmt
new
Boston
Project Mgmt
new
Boston
Internships
new
Boston
Operations
new
Boston
Sales
new
Boston
Project Mgmt
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Finance
new
Boston
Developer
new
Boston
Finance
new
Boston
Sales
new
Boston
Sales
new
Boston
Internships
new
Boston
Internships
new
Boston
Operations
new
Boston
Operations
new
Boston
Data + Analytics
new
Boston
Operations
new
Boston
Sales
new
Boston