Director, B2B Marketing

| Greater Boston Area

Meet CarGurus—the #1 visited online car shopping website in the US. At CarGurus, we’re building the world’s most trusted and transparent automotive marketplace where it’s easy to find great deals from top-rated dealers. 

Founded in 2006 by Langley Steinert (co-founder of TripAdvisor), CarGurus is a technology company with a passion for data and its power to simplify every aspect of the car shopping experience. Using proprietary technology, search algorithms and innovative data analytics, we provide unbiased validation on pricing, dealer reputation and vehicle history.

The B2B Marketing team is looking for a Director to lead the U.S. B2B Marketing team. The Director will lead a team focused on gaining, retaining and expanding business from our dealer customers. The Director will manage and continue to build a high performing B2B marketing team, while working cross-functionally to achieve company-wide strategic initiatives. This role is a great fit for a strategic, highly analytical, and entrepreneurial marketing leader.

What You'll Do:

  • Set the vision and strategy to drive new business and retain/expand business with our current customers
  • Build brand and product positioning, key attributes and differentiators for CarGurus dealer products in the US
  • Lead direct reports in planning and execution of campaigns for acquisition, product marketing and customer marketing
  • Build strong relationships with sales and product management leaders to ensure alignment on strategic objectives
  • Analyze and optimize campaign performance to ensure high ROI plans
  • Inspire team to think outside of the box and develop breakthrough marketing initiatives
  • Ensure dealer insights are embedded in the organization and build out persona-based marketing plans
  • Manage career development and continue to build out organization of high achieving marketers
  • Partner with content, events and design to ensure successful campaign performance across segments
  • Partner with international marketing to share best practices and maintain consistency across markets
  • Advocate for marketing to ensure technical needs are met and objectives are achieved

Who You Are:

  • 10+ years of professional experience in high-profile consumer/B2B tech company in marketing, brand management, or related roles
  • 5+ years of hands-on planning and execution of B2B marketing campaigns\
  • Experience attracting, developing and leading a high performing B2B marketing team
  • Experience scaling teams in a fast-paced tech company
  • Strong analytical experience, and continued comfort with digging deep in Excel
  • A proven ability to work effectively in a dynamic, team-based environment
  • Strong organization and project management skills with ability to multi-task
  • Exceptional communications skills and executive presence
  • Bachelor’s Degree required; MBA or equivalent Master’s degree preferred

CarGurus Culture:

At the core of our company culture is a spirit of innovation, curiosity and collaboration. True to our start-up roots, we’re nimble, flexible and hardworking. We have a great respect for testing and learning and a healthy aversion to scheduling meetings to discuss meetings. Lunch is catered daily. Gym membership is free. Foosball and ping pong are played often. Now a publicly-traded company, we’re as committed as ever to cultivating the culture that got us here.

In addition to the US, CarGurus operates sites in Canada, the UK and Germany with other markets on the horizon. Our offices are located in Cambridge, MA, Detroit, MI and Dublin, Ireland. If you’d like to learn more, please visit our careers page.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • DockerLanguages
    • JenkinsLanguages
    • Elastic SearchLanguages
    • KafkaLanguages
    • HibernateLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SpringFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • SQLAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • HubSpotCRM
    • SalesforceCRM
    • MarketoLead Gen

Location

2 Canal Park 4th Floor , Cambridge, MA 02141

What are CarGurus Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement

Additional Perks + Benefits

We provide a competitive benefits package including health, dental, and 401K match. We also offer 16 weeks paid primary caregiver leave and 2 weeks secondary caregiver leave. In addition, we also offer perks including gym memberships, commuter passes, daily catered lunches, company outings and more.

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