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Director, Global Marketing Programs, Banking & Securities

| Waltham

A Pioneer in Fintech, Intralinks is a 22-year-old company. We have recently repositioned our strategic focus back to our core markets of Mergers & Acquisitions, Alternative Investments, and Banking & Securities. As a technology leader in these markets, our solutions facilitate 1/3 of the world’s global M&A deal flow and 50% of the private equity raised globally.

Intralinks is searching for an experienced Director of Global Marketing Programs who will have strategic, programmatic and operational responsibilities related to demand creation program objectives for our Banking & Securities segment, including acquisition, engagement and acceleration. This role owns the collection, creation and distribution of demand creation best practices and works with marketers to apply them within the organization across all channels and global geographies.

This role supports executive leadership and works directly with sales, field marketing, marketing operations, and digital demand centers.

Responsibilities

  • Works with marketing leadership to develop a demand creation program strategy that supports demand creation objectives for sourced and influenced pipeline and revenue
  • Optimizes and standardizes program implementation processes across the organization
  • Serves as the key stakeholder contributing to the organization’s overall campaign framework for demand creation programs
  • Works to determine demand creation program metrics and how to measure against objectives to gauge success
  • Collaborates with the demand center and field marketing to ensure a cohesive creation, execution and testing/optimization strategy exists to increase engagement
  • Collaborates with the digital strategist on acquisition and engagement demand creation programs, and ensures final tactic selection is appropriate for program design
  • Partners with product marketing to identify audience requirements and provides insight into what is and isn’t working to drive future requirements
  • Engages proactively with direct and indirect sales teams to coordinate, communicate and optimize the impact of acceleration demand creation programs
  • Documents and communicates/distributes best practices for demand creation program implementation across the organization, including recommendations on where improvements can be made
  • Serves as the key stakeholder and evangelist for testing and optimization, championing data-driven risk taking by demand creation marketers

Required Background & Experience

  • 7-10 Years of experience in campaign or program management, preferably in a b-to-b environment
  • Experience in marketing software or services to the financial services industry; ideally into Global Banks and the Capital Markets
  • Project management with multiple complex stakeholder groups at a local, regional, national and international scale
  • Broad grasp of digital strategies across Content, Video, Inbound, Demand Gen, Web, Social, Influencer Strategy and Digital PR
  • Management of project, budget and resource allocation to support success and efficiency
  • Experience creating and implementing successful seeding, demand creation, lead nurturing and pipeline acceleration programs
  • Selection of agencies and third-party vendors
  • Proven experience working on demand creation teams and supporting programs to drive revenue
  • Demonstrated skills in positioning and differentiating products and services
  • Highly motivated individual who thrives in a fast- paced team environment and is readily adaptable to changing market and organizational requirements
  • History of budget management
  • Entrepreneurial spirit with a passion for new and innovative approaches
  • TEAM PLAYER
  • Bachelor’s degree required, ideally in marketing or business. MBA Preferred.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • IllustratorDesign
    • PhotoshopDesign
    • Aha!Management
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • DrupalCMS
    • TumblrCMS
    • WordpressCMS
    • SalesforceCRM

Location

Intralinks' Waltham location is located on the outskirts of Boston and easily accessible by vehicle, public transportation, company sponsored shuttle!

An Insider's view of Intralinks

What are some social events your company does?

Every other week each office hosts a Team Thursday event organized by different teams - the snacks are plentiful, trivia competition is fierce, and is a chance to break up your week with time to toast your colleagues!

Melanie Sardinha

Talent Program Associate

What are Intralinks Perks + Benefits

Intralinks Benefits Overview

Everything and more!

For you to succeed, you need to be able to afford to live and flourish. You need to stay healthy too.

Intralinks comprehensive health coverage provide options to suit your particular needs. This includes the ability to choose our health savings account option to put aside money for current as well as retiree medical needs. We also recognize the need for peace of mind and offer salary continuation through our short and long term disability programs, cash policies for critical illness and an accident protection plan. Our 401K plan with a company match helps you and your family prepare for the future. Our wide array of both company provided and supplemental insurance options ensures you and your family are covered. Rounding out these robust benefits are legal assistance, personal advocacy services, and work life balance through our flexible paid time off program as well as our in and out of office celebrations.

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Acme Co. provides employees with a 401(k) matching plan managed by [provider]. We match 6% of contributions up to 9% of an employee's annual gross pay.
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Game Room
Our game room includes Ping Pong.
Stocked Kitchen
Happy Hours
Happy hours are hosted every other week.
Parking
We offer employees Free on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes Career mentoring, Leadership mentoring.
Time allotted for learning
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