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Email Marketing Coordinator

| Greater Boston Area

We are looking for a Email Marketing Coordinator to join our team in Cambridge, MA, in the heart of Kendall Square. Working as part of the Digital Marketing Team, the Email Marketing Coordinator will be responsible for developing and executing email marketing campaigns and automated programs to increase learner enrollment, revenue and engagement. Specifically, this person will own the production and execution of ad-hoc and automated email marketing campaigns, as well as the analysis of all campaigns. Additionally, the role will maintain knowledge of best practices in email marketing.

Responsibilities:

  • Produce and deploy email marketing campaigns to engage, retain and convert learners
  • Optimize campaigns via A/B and other testing methodologies
  • Track performance and report on results that will drive insight into all programs
  • Code emails using the latest HTML templates
  • Troubleshoots technical issues related to HTML templates, list segmentation, and other aspects of email execution. Collaborate with Sailthru support team as required.
  • Build and manage email filters and lists based on given strategic direction
  • QA of emails and verify email audience counts prior to scheduling
  • Actively learn and apply knowledge of best practices, previous campaign performance, and your own creative ideas to improve list growth and list yield

Requirements:

  • 1-3 years experience producing and executing email marketing campaigns using an ESP 
  • Experience reporting on campaign performance and deriving insights
  • Solid understanding of email marketing best practices
  • Comfortable working autonomously and think critically, with a bias towards action
  • Familiarity with Google Analytics
  • Basic knowledge of HTML and eagerness to learn 

About edX:

EdX is an MIT & Harvard funded start-up company that offers a highly competitive benefits plan, a pension program, free lunches every day as well as a plethora of other fun perks and meaningful work! Are you ready to be a part of re-inventing education?

Applicants must be able to work out of our Cambridge, MA office. Sorry, Visa sponsorship is not available.


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Location

EdX is located right off the MIT campus in the Kendall Square neighborhood of Cambridge, MA

An Insider's view of edX

What projects are you most excited about?

My work focuses on enabling course teams at partner institutions to create high-quality learning experiences on edX.org. Right now couldn't be a more critical time for this work as we ramp up the amount of Master's degrees we are offering this Fall. I work with faculty, instructional designers, media producers, and project managers.

Ben Piscopo

Learning Designer

What are edX Perks + Benefits

edX Benefits Overview

edX employees are eligible for all MIT benefits. Enjoy the benefits of an established benefits program, but still live startup life.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
We have a pension plan too!
401(K) Matching
5% match
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Commuter Benefits
Free Daily Meals
Happy Hours
Professional Development Benefits
Tuition Reimbursement
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