Email Marketing Coordinator
We are looking for a Email Marketing Coordinator to join our team in Cambridge, MA, in the heart of Kendall Square. Working as part of the Digital Marketing Team, the Email Marketing Coordinator will be responsible for developing and executing email marketing campaigns and automated programs to increase learner enrollment, revenue and engagement. Specifically, this person will own the production and execution of ad-hoc and automated email marketing campaigns, as well as the analysis of all campaigns. Additionally, the role will maintain knowledge of best practices in email marketing.
- Produce and deploy email marketing campaigns to engage, retain and convert learners
- Optimize campaigns via A/B and other testing methodologies
- Track performance and report on results that will drive insight into all programs
- Code emails using the latest HTML templates
- Troubleshoots technical issues related to HTML templates, list segmentation, and other aspects of email execution. Collaborate with Sailthru support team as required.
- Build and manage email filters and lists based on given strategic direction
- QA of emails and verify email audience counts prior to scheduling
- Actively learn and apply knowledge of best practices, previous campaign performance, and your own creative ideas to improve list growth and list yield
- 1-3 years experience producing and executing email marketing campaigns using an ESP (Sailthru preferred)
- Experience reporting on campaign performance and deriving insights
- Solid understanding of customer lifecycle strategy
- Comfortable working autonomously and think critically, with a bias towards action
- Familiarity with Google Analytics
- Intermediate level proficiency in HTML
EdX is an MIT & Harvard funded start-up company that offers a highly competitive benefits plan, a pension program, free lunches every day as well as a plethora of other fun perks and meaningful work! Are you ready to be a part of re-inventing education?
Applicants must be able to work out of our Cambridge, MA office. Sorry, Visa sponsorship is not available.