Enterprise Marketing Manager

| Greater Boston Area

We’re looking for an Enterprise Marketing Manager to develop marketing content and campaigns focused on roles across enterprise B2B marketing and sales teams. These roles include demand generation, marketing ops, digital marketing, business / sales development (BDR/SDR) teams and inside/field sales.

Who are you? You are passionate about marketing. You have a background in data-driven marketing - demand generation, marketing ops or B2B digital marketing. You like the idea of working with a new disruptive marketing technology - and marketing it to your peers. BDR/SDR and Sales teams are your best friends. And… you want to work for a fast-moving company with a great culture, that’s redefining how sales and marketing teams engage their customers.

If that describes you, then come join our team.

What you’ll be doing on the marketing team at Drift:

  • Develop marketing content and programs focused on mid-market and enterprise B2B marketers
  • Create content that explains how enterprise marketers and sales teams can leverage chat and conversational marketing in demand generation and pipeline building
  • Content development includes a wide range of formats and usage - slides for speaking opportunities, customer testimonials, white papers, e-books, webinars, persona development, and sales collateral like pitch decks and case studies
  • Work closely with Product, Brand, Events and Sales teams as a primary point of contact for all Enterprise Marketer-focused content and messaging
  • Educate Sales on the programs and content, and help them use your content in their outbound campaigns
  • Forge key partnerships with enterprise technology partners, industry analysts and services partners to collaborate with, influence and learn from them

About you and what type of skills you’ll need:

  • 4+ years demand generation, marketing operations or digital marketing experience
  • Working knowledge of managing and optimizing the demand funnel from Inquiry & MQL thru to SAL/SQL
  • Functional knowledge of Marketing Automation Platforms like Marketo, Eloqua or Pardot; technical hands-on knowledge of any of these systems is a plus
  • Passion for communication and storytelling, and for explaining Marketing funnel concepts to others
  • Strong writing and slide creation skills
  • Ability to prioritize and execute across multiple enterprise marketing activities and deliverables, with a bias to producing measurable results
  • A self-starter passionate about marketing technology who is comfortable with ambiguity and making things happen
  • Experience working with & supporting BDR/SDR and Sales teams

About Drift

Drift is the world's leading conversational marketing and sales platform and helps businesses connect now with the customers who are ready to buy now. After just two years in market, the company has become one of the fastest growing SaaS companies of all-time, and was named to the Forbes Cloud 100, LinkedIn Top 50 Startups, Entrepreneur's Top Company Cultures, Boston Business Journal's Best Places to Work, and SaaS Company of the Year by the NEVCA.

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Location

Right in the heart of Back Bay 🙏

An Insider's view of Drift

What are some social events your company does?

We've been to Nashville, Austin, and Killington for our yearly company retreat! Where to next?!

Drift

Team

How do you collaborate with other teams in the company?

I feel really lucky because I get to work with the Sales, Customer Success, Product, and Ops team on a regular basis. We say "One team, one dream" un-ironically and are always willing to hop into anything that benefits the customer.

Sara

Conversational Marketing Specialist

What makes someone successful on your team?

Our leadership principles are the core of who we are and how we operate every day. Bringing these in to your actions, decisions, and how you deliver results is the surest way to be successful here. Walk the talk. Focus on the customer. Deliver results every single day.

Kari

Director of Learning and Development

What is your vision for the company?

Today, all of our lives run in real-time. As a result, our expectations for how we communicate with businesses have changed: we expect answers in real-time too. Customers have all of the power today, and that’s why we put a premium on how we’re treated. Businesses need to adapt to this shift in order to thrive today, and that’s what we focus on.

David

CEO, Co-Founder

What’s the vibe like in the office?

High-energy! From sales, to marketing, to customer success and beyond everyone rallies around one common goal which is putting the customer first. End of month is always exciting for this reason.

Amanda

Customer Success Manager

What are Drift Perks + Benefits

Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Sabbatical
After working at Drift for three years, all Drift employees are eligible for a month-long sabbatical.
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
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