Head of Marketing

| Greater Boston Area
Head of Marketing
Boston, MA
PatientPing is a venture-backed health technology company based in Boston, MA that is transforming healthcare delivery. We are building a national network that connects providers with real-time notifications when their patients receive care anywhere, so that providers can better coordinate patient care. Our customers include hundreds of health systems, physician organizations, and post-acute care providers across the country. Our vision is bold – to build a national care coordination network that allows providers to put patients at the center of their care.
Job Description:
PatientPing is actively hiring a full-time Head of Marketing who will develop and execute the company’s overall marketing strategy, including content, demand generation, product marketing and user marketing. This role reports into the SVP of Growth.
The ideal candidate will have a proven track record of building and leading high performance teams in a fast-paced start-up environment, preferably within a B2B SaaS company focused on both SMB and enterprise customers. Healthcare experience is highly desirable.
What You Will Do:
•Develop and execute PatientPing’s strategic marketing plan
•Design, recruit, hire and engage a high performing marketing team
•Oversee content, demand generation, product marketing and user marketing
•Lead inspirational articulation of the PatientPing brand, and its growth and awareness across relevant stakeholders
What Success Looks Like:
In 3 months…
•Strong understanding of PatientPing’s products, organization and customers
•Solid hypothesis on organizational design of marketing team 
•Built baseline strategic marketing plan for next 2 quarters
•Ownership of marketing team OKRs
In 6 months...
Execution
•Began building out marketing organization; clear org chart and job descriptions and objectives for each role
•Took ownership of all marketing activities
•Mapped customer segments and buying journeys
•Outlined clear demand generation metrics in alignment with growth
•Built consensus across the organization on brand strategy
In 12 months...
•Made measurable impacts on company’s growth and profitability
•Built world-class marketing organization
•Led hockey stick growth of key marketing metrics
•Positioned PatientPing as high quality thought leader on key issues related to core business
What You Need:
•8+ years of work experience in marketing
•BA/BS degree
•Experience in a leadership role in a high growth organization, building and managing a marketing organization with a strong ability to recruit, retain, and motivate existing team and future talent
•Ability to think short term and long term; to be strategic and execute ("get hands dirty")
•Demonstrated ability to turn company vision and product objectives into high quality messaging and collateral
•Strong writing, analytical and presentation skills. Ability to understand complex problems and translate into simple concepts 
•High amounts of grit, humility, adaptability and curiosity 
•Healthcare experience a plus
What You Get: 
•Be on the ground floor of a rapidly growing company with many opportunities to expand the role and responsibilities
•Have the autonomy to build something with a brilliant and enthusiastically supportive team
•Learn best practices from world class investors and advisors
•Become an expert on healthcare delivery system transformation
•Receive cash and equity compensation with health, dental, and other benefits

PatientPing is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture and celebrate authenticity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • ReactLibraries
    • ReduxLibraries
    • SpringFrameworks
    • MySQLDatabases

Location

PatientPing is located in the heart of the Financial District, close to plenty of public transportation options and garages for parking.

An Insider's view of PatientPing

How does your team reward individual success?

At PatientPing, we encourage public praise through channels like Slack and Lattice. We also set aside time for shout-outs at our weekly all-hands meeting. At our quarterly company meetings, each department recognizes one or two employees as "Star Pingers” -- we call out the company values they embody and present them with customized pins.

Mandi

Office Manager

What kinds of technical challenges do you and your team face?

The Data Factory team is charged with the architecture and maintenance of our event sourcing data processing pipeline.
In addition to making sure the pipeline is performant and will scale, we are also involved in data cleaning, data normalization, and output of data for the application to consume, tailored by data sensitivity and user-based rules.

Julie

Lead Software Engineer

How has your career grown since starting at the company?

I started working at PatientPing as an Office Manager/EA. Being the 6th hire at a startup means that your role knows no bounds, and I am so grateful to have had the opportunity to explore all aspects of our business from customer support to accounting. I currently support a team of over 100 employees as a Sr. People Operations Lead.

Catherine

Senior People Operations Lead

How do you empower your team to be more creative?

"Giving them freedom to fail. Creativity inherently means trying something new, which implies risk. We want people to feel free to take risks without feeling the fear of failure! That, and very powerful cold-brew coffee :)"

Jay

CEO

What makes someone successful on your team?

The people that have been successful have these attributes. 1. Grit–they never give up. 2. Adaptability–startups change at a hyper-fast pace, people that embrace change really thrive. 3. Curiosity–they’re constantly learning and improving their skills. 4. Humility–they look at how they can improve themselves and regularly talk about their mistakes.

Brian

VP of Growth

What are PatientPing Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Stocked Kitchen
Fitness Subsidies
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