Head of Marketing
PatientPing is a venture-backed health technology company based in Boston, MA that is transforming healthcare delivery. We are building a national network that connects providers with real-time notifications when their patients receive care anywhere, so that providers can better coordinate patient care. Our customers include hundreds of health systems, physician organizations, and post-acute care providers across the country. Our vision is bold – to build a national care coordination network that allows providers to put patients at the center of their care.
PatientPing is actively hiring a full-time Head of Marketing who will develop and execute the company’s overall marketing strategy, including content, demand generation, product marketing and user marketing. This role reports into the SVP of Growth.
The ideal candidate will have a proven track record of building and leading high performance teams in a fast-paced start-up environment, preferably within a B2B SaaS company focused on both SMB and enterprise customers. Healthcare experience is highly desirable.
What You Will Do:
•Develop and execute PatientPing’s strategic marketing plan
•Design, recruit, hire and engage a high performing marketing team
•Oversee content, demand generation, product marketing and user marketing
•Lead inspirational articulation of the PatientPing brand, and its growth and awareness across relevant stakeholders
What Success Looks Like:
In 3 months…
•Strong understanding of PatientPing’s products, organization and customers
•Solid hypothesis on organizational design of marketing team
•Built baseline strategic marketing plan for next 2 quarters
•Ownership of marketing team OKRs
In 6 months...
•Began building out marketing organization; clear org chart and job descriptions and objectives for each role
•Took ownership of all marketing activities
•Mapped customer segments and buying journeys
•Outlined clear demand generation metrics in alignment with growth
•Built consensus across the organization on brand strategy
In 12 months...
•Made measurable impacts on company’s growth and profitability
•Built world-class marketing organization
•Led hockey stick growth of key marketing metrics
•Positioned PatientPing as high quality thought leader on key issues related to core business
What You Need:
•8+ years of work experience in marketing
•Experience in a leadership role in a high growth organization, building and managing a marketing organization with a strong ability to recruit, retain, and motivate existing team and future talent
•Ability to think short term and long term; to be strategic and execute ("get hands dirty")
•Demonstrated ability to turn company vision and product objectives into high quality messaging and collateral
•Strong writing, analytical and presentation skills. Ability to understand complex problems and translate into simple concepts
•High amounts of grit, humility, adaptability and curiosity
•Healthcare experience a plus
What You Get:
•Be on the ground floor of a rapidly growing company with many opportunities to expand the role and responsibilities
•Have the autonomy to build something with a brilliant and enthusiastically supportive team
•Learn best practices from world class investors and advisors
•Become an expert on healthcare delivery system transformation
•Receive cash and equity compensation with health, dental, and other benefits
PatientPing is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture and celebrate authenticity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics.