Marketing Automation Manager

| Waltham

About the Team

Reporting to the Director, Marketing Automation, you will be a part of the Marketing, Strategy, and Innovation department that works closely with corporate marketing, field marketing, product marketing, and sales teams.

Marketing Automation Manager

As a Marketing Automation Manager, you are responsible for leveraging Intralinks’ Marketing Automation Platform (MAP) to assist our marketing and sales teams in executing well-segmented and targeted demand generation campaigns, with an emphasis on driving the development, testing, and analysis of email marketing programs. As an ideal candidate, you have significant hands-on experience with a MAP or email marketing software and have a strong desire to elevate the email channel’s effectiveness as a lead gen and awareness marketing tool.

Day to Day

  • Be a marketing automation “power user” and go-to resource for global marketing teams
  • Project manage and execute email marketing campaigns, providing reporting, insights, and suggestions for tactic and channel optimization
  • Advise and perform audience segmentation strategies to incorporate available demographic and behavioral criteria from multiple sources within the marketing data ecosystem for optimal design and response
  • Ensure programs follow email preference and compliance guidelines
  • Champion data quality and management to build the depth, breadth, and quality of the marketing database
  • Generate and analyze regular reporting on effectiveness and key performance indicators (KPIs) to share program impact and key learnings with marketing stakeholders and partners
  • Keep up-to-date and adhere to digital marketing best practices, including; usability, design/copywriting, privacy, and legislative policies

Minimum Qualifications

  • Bachelor’s degree in business or marketing related field
  • 3+ years’ work experience in a B2B marketing organization directly managing Marketo, or comparable marketing automation software (Eloqua, Pardot, HubSpot), and proficiency with email marketing & marketing automation best practices. 
  • B2B marketing experience within SaaS, FinTech, Financial Services or Software organizations.
  • Experience using Salesforce, and other CRM tools. 
  • Basic knowledge of HTML and CSS coding required
  • Advanced MS Office skills, especially in Excel and PowerPoint

It would be great if you also

  • Have applicable certifications
  • Have advanced coding experience

#WhyJoinIN:

Intralinks has a renewed focus on the market segments and products where it has always excelled. And, the Marketing functions are serious in their transformation to accelerate and amplify the dynamic thought leadership and engagement programs impacting customers throughout their lifecycle. This is a smart team of strong performers and we collectively drive the organization forward each day!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • IllustratorDesign
    • PhotoshopDesign
    • Aha!Management
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • DrupalCMS
    • TumblrCMS
    • WordpressCMS
    • SalesforceCRM

Location

Intralinks' Waltham location is located on the outskirts of Boston and easily accessible by vehicle, public transportation, company sponsored shuttle!

An Insider's view of Intralinks

What are some social events your company does?

Every other week each office hosts a Team Thursday event organized by different teams - the snacks are plentiful, trivia competition is fierce, and is a chance to break up your week with time to toast your colleagues!

Melanie Sardinha

Talent Program Associate

What are Intralinks Perks + Benefits

Intralinks Benefits Overview

Everything and more!

For you to succeed, you need to be able to afford to live and flourish. You need to stay healthy too.

Intralinks comprehensive health coverage provide options to suit your particular needs. This includes the ability to choose our health savings account option to put aside money for current as well as retiree medical needs. We also recognize the need for peace of mind and offer salary continuation through our short and long term disability programs, cash policies for critical illness and an accident protection plan. Our 401K plan with a company match helps you and your family prepare for the future. Our wide array of both company provided and supplemental insurance options ensures you and your family are covered. Rounding out these robust benefits are legal assistance, personal advocacy services, and work life balance through our flexible paid time off program as well as our in and out of office celebrations.

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Acme Co. provides employees with a 401(k) matching plan managed by [provider]. We match 6% of contributions up to 9% of an employee's annual gross pay.
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Game Room
Our game room includes Ping Pong.
Stocked Kitchen
Happy Hours
Happy hours are hosted every other week.
Parking
We offer employees Free on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes Career mentoring, Leadership mentoring.
Time allotted for learning
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