Performance Marketing Associate / Manager

| Greater Boston Area
About Flock
Flock is an enterprise messaging and collaboration app. At Flock we believe that synchronous messaging tools, supported with internal and external applications, have the power to smash organisational hierarchies, breakdown silos in the workplace, help companies better capture innovative ideas, support individuals in making faster decisions, and also bring more personable communication style into the workplace.
 
With 30,000 businesses already using the platform we know that we are onto something big, and are now gearing up for a period of rapid growth.
Flock is founded by Bhavin Turakhia. Serial entrepreneur and billionaire, Bhavin Turakhia is driven by a passion for problem-solving and maximizing efficiency through technology driven innovations. In the last 22 years, he has built 5 successful businesses, all driven by his belief that “it is our moral obligation to make an impact that is proportionate to our potential”. At 17, he co-founded Resellerclub, Logicboxes and BigRock, which he exited in a $160mn transaction in 2014. He is presently heading Flock - a suite of productivity apps, Zeta - a digital payments platform, and Radix - a leading registry for top-level extensions.

What is the Job like?

  • Own end-to-end execution, measurement, reporting and optimization of global paid search campaigns for Flock
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with revenue goals.
  • Managing and maintaining large keyword lists. Keyword research and contextual understanding of what works and what doesn't in the US/UK/IN market is important.
  • Writing own Search Ad Copy and working with teams to build and optimize landing pages
  • Improve quality score of ads on google and optimize campaign structure
  • Running A/B tests across paid search campaigns & landing pages
  • Generate weekly and monthly reporting for all major metrics, goals tracking,revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal revenue goals.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Perform traffic and competitor analysis regularly to maintain an edge
  • Ability to plan, design, and execute paid social (Facebook, Twitter, LinkedIn)campaigns from execution to completion will be beneficial
  • Help marketing team with campaign trafficking, campaign launch, reporting, and analysis – Ability to build and track conversion funnels using internally developed dashboards as well as 3rd party tools
  • Optimize campaign performance towards acquisition, activation, retention, and reactivation goals.
  • Analyze & report on campaign KPIs to key stakeholders.
  • Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)

Who should apply for this role?

  • Experienced Campaign Manager with atleast 3 years of experience executing & optimizing large scale Paid Digital Campaigns.
  • You must be willing to own end-to end set up, execution, measurement & optimization of paid search campaigns on Google & Bing
  • Proficient to advanced knowledge of Microsoft Excel (pivot tables,VLOOKUP, & IF functions) & SQL
  • You know your way around: AdWords, Google Analytics, Google Optimize & Hubspot
  • Must have prior experience with copywriting for paid search and paid social ads
  • Knowledge of running PPC campaigns on Facebook, Linkedin & Twitter will be beneficial
  • Good to have - Knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup and troubleshooting
  • Should Proactively communicate to team and management on project development, timelines, and results
  • Should be highly analytical, with the ability to analyse large amounts of data and draw actionable campaign insights.
  • Should have a disdain for the status quo; able to think and act outside the confines of the job description, desire to contribute value in other areas of growth 

Additional Resources
Recommended - Detailed Intro to Flock
Flock Intro video
Flock vs Slack video
About Flock’s Platform
Our Youtube Channel
Client Case Studies
How Ituran improved communication with Flock
How Dietitians on demand increased efficiency with Flock
How Hiyo created a virtual office for remote teams with Flock

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • DjangoFrameworks
    • Node.jsFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • AxureDesign
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • HubSpotCRM
    • IntercomCRM
    • MailChimpEmail
    • IntercomEmail
    • RapportiveLead Gen

Location

Flock operates from a WeWork in Downtown Crossing. We're close to dozens of restaurants; the Red, Green and Orange lines; and we have cold brew on tap

An Insider's view of Flock

What's something quirky about your company?

We have a conference room named "Gryffindor" -- we are nerdy and proud! (With that noted, Ravenclaw, Hufflepuff, and Slytherin are all welcome at Flock!)

Sam

CRO

What's the biggest problem your team is solving?

How we communicate and collaborate for work is evolving, and Flock wants to be at the center of that evolution. Teams are now dispersed, employees work remotely, and we all have hidden talents or skills that are underutilized today. Flock wants to bring teams together, make groups efficient, and help employees share their wins across silos.

Tessa

Senior Marketing Manager

What makes someone successful on your team?

A successful person at Flock is ambitious, design a plan to execute goals with a sense of urgency and creative while making data-supported decisions. You have a lot of autonomy to make your mark here and be part of something big. Come ready to share your expertise and learn from others on the team, we’re a very diverse group!

Dave

Manager, Client Development

What is your vision for the company?

My goal with Flock is to make one of the greatest companies in the world. There is no point in thinking anything short of that. We have the opportunity to make a meaningful impact globally and we have all the right ingredients. We have an amazing team, people, and product. I want us to make an impact that proportionate to our potential.

Bhavin

CEO

What are some social events your company does?

Using Flock software, I set up a poll for our next team outing: we got to choose between riding Codzilla in the bay or axe throwing!

Mimi

Director, Global Content Strategy

What are Flock Perks + Benefits

Flock Benefits Overview

Employees at Flock are eligible for benefits as required by state and federal law. We provide a Group Medical, Vision and Dental Plan and contribute up to 90% of the premium for you and up to 65% of the premium for your family. We also provide coverage under a life insurance plan.

Culture
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental Benefits
Our dental plan covers 90% of expenses.
Vision Benefits
Our vision benefits plan covers 90% of expenses.
Health Insurance Benefits
Our health insurance policy covers up to 90% of out of pocket expenses.
Life Insurance
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Flock provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Company sponsored family events
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Professional Development Benefits
Lunch and learns
Flock hosts lunch and learn meetings on occasion.
Online course subscriptions available
Paid industry certifications
More Jobs at Flock6 open jobs
All Jobs
HR
Marketing
Sales