Performance Marketing Lead

| Greater Boston Area
Description
As the sole manager of CozyKin’s day to day digital performance efforts, you are a sharp-as-a-tack customer-acquisition leader who is creative, highly collaborative, and eager to take calculated risks. You have a proven track record of acquiring new customers and a passion to change the childcare space.

Responsibilities

  • Create, execute, manage, report and analyze multiple client and internal SEM, video, social and display campaigns
  • Manage implementation of campaigns - including tag creation, trafficking, creative testing/troubleshooting, and reporting
  • Set up campaign strategies such as targeting, bidding, platforms, and provide hands on management and optimizations to exceed goal expectations
  • Generate and distribute weekly, monthly, and quarterly campaign performance reports with channel level KPI targets, to the leadership team as well as provide strategic analysis and optimization recommendations
  • Provide integrated analytical solutions to improve decision-making on various channels such as programmatic display, video, mobile, SEM and social
  • Gather feedback from families, nannies, etc. to inform creative optimizations
  • Work alongside our Brand Manager to develop and test new creative concepts designed to increase the engagement and efficiency of our marketing
  • Create acquisition strategies designed to acquire new consumers of our core product (i.e., nanny share childcare services), as well as emerging products (i.e., babysitting/care on demand)
  • Partner with our engineering/product and Brand Manager to improve our landing page experiences, making it easier for consumers to find the services and information they are looking for

Competencies

  • 3+ years of relevant digital media experience
  • A/B Testing experience a plus
  • AdWords Certification a plus
  • High level of interest and experience in data mining and optimizations; including performance driven programs
  • Strong proficiency with Excel
  • Loves formulating hypotheses and drawing conclusions based on data- Highly attentive to detail, strong problem-solving skills, an analytical mind-set and superior initiative
  • Have an understanding of what families go through to find childcare
  • Know what the childcare options are for parents
  • Questioning attitude to promote understanding each family’s unique needs- Experience working in a startup is a plus
  • Entrepreneurial and energetic personality
  • Strong work ethic and coachable attitude

Benefits

  • Healthcare benefits (medical, dental, vision)
  • Vacation, sick, and holiday paid time off
  • Generous childcare benefits
  • Compensation: $50,000-$90,000
    Equity: 0-0.01%

Our Company Values
Heart For Children: We do what’s best for the child. That’s also what’s best for the parents, nannies, and our community.
Courage In Action: We do hard things with empathy. We take the hill. We own our work. We get it done.
Accelerate Together: We choose to accelerate. We champion growth. We empower others to do the same.

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Location

Our HQ office is right in the heart of Central Square.

What are CozyKin Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Team workouts
CozyKin has regular in-office yoga sessions led by certified baby yoga expert!
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Stocked Kitchen
Professional Development Benefits
Lunch and learns
CozyKin hosts lunch and learn meetings weekly.
Cross functional training encouraged
Promote from within
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