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Product Marketer

| Greater Boston Area

We’re looking for an energetic, creative, and tech savvy person who loves marketing and is excited to be on the front line of a dynamic start-up company. This role will drive product messaging, branding, and education internally, to prospects, and to customers. The ideal candidate will take initiative on evolving our product marketing process with a focus on creating content that evangelizes our products and sets us apart from competitors. Excellent communication skills are critical, as this person will need to distill, write about, and present on technical subject matter.

Role and Responsibilities

  • Conceptualize, create, and deliver product marketing content (how-to guides, video tutorials, product release announcements, blogs) that engage customers and entice prospects
  • Maintain and communicate list of product updates
  • Develop and maintain materials that educate and enable an active sales team
  • Support the sales, support, account management, and marketing teams with clear messaging around product releases and improvements
  • Evaluate current product and customer marketing avenues and recommend improvements
  • Promote & evangelize 3Play Media's products and brand through presentations at conferences, webinars, and 3Play-hosted events
  • Drive ongoing competitive differentiation
  • Analyze and report on product marketing success metrics

Position Requirements

  • Experience in B2B marketing
  • Experience in a product-focused role
  • Deep understanding of technology
  • Organizational skills and attention to detail
  • Excellent communication skills, both in person and in writing
  • Comfort with public speaking and a willingness to travel
  • Ability to learn, discuss, and write about technical content
  • Bachelor’s degree

Nice to Haves

  • Familiarity with HubSpot
  • Familiarity with Adobe Photoshop
  • Familiarity with WordPress and/or Unbounce
  • Interest in accessibility
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • PhotoshopDesign
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoCRM
    • MarketoLead Gen

Location

We're right in the middle of the Seaport, in easy walking distance to South Station and to dozens of lunch spots, bars, and restaurants.

An Insider's view of 3Play Media

What’s the vibe like in the office?

I love that I am constantly learning and being challenged. I love how my ideas are valued and heard. At 3Play you really feel like you are part of the company and you can directly see how your efforts are leading to the company's success.

Sofia

Marketing Programs Manager

What's the biggest problem your team is solving?

What my team is trying to solve isn't necessarily a problem, it's that the company is growing and we are trying to keep up!

Amanda

Office Manager

How has your career grown since starting at the company?

My experience at 3Play has been a whirlwind! I was hired to produce content in 2014; now, I'm the Director of Marketing and manage our marketing team, strategy, and operations. My experience is a testament to how the company feels about promoting internally. I was given the chance to prove I could make an impact, and I am very grateful for that.

Lily

Director of Marketing

What is your vision for the company?

We are at the forefront of making video the ultimate tool for learning, communication, and entertainment. One day, nearly every video will be accessible. This presents exciting and daunting operational challenges; challenges that we are taking on with full steam to be the unequivocal leader in the space.

Josh

Co-Founder, Chief Revenue Officer

How do you collaborate with other teams in the company?

The culture is quite open and people are quite friendly. They are just a ping away, and always ready to help!

We also have a recurring event, called 3Play Palooza, which encourages people to collaborate with people from other teams to tackle and understand challenges we face.

Neel

Senior Software Engineer

What are 3Play Media Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
We have lots of mini committees like Social Committee, Accessibility Committee, 3Play Palooza Committee - each of which organizes events at 3Play focused on innovation, accessibility, & fun!
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 8 weeks of parental leave for the primary caretaker. Acme Co. also provides 8 weeks of leave for the secondary caretaker.
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Professional Development Benefits
Job Training & Conferences
Promote from within
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