Product Marketing Manager - Education

| Greater Boston Area

Company Description

Have you imagined working in an environment driven by a passion and desire to not only outperform, but also outbehave the market? Since 2009, Flywire has been that company, creating solutions that break barriers, and teams that always look at the next disruptive way to move Flywire and its customers into the next phase of global payment solutions.

Job Description

Flywire is growing and the Global Marketing organization is looking for our next rockstar to help bring product marketing for our education vertical to the next level. Both strategic and hands-on, this is a highly cross-functional role with huge opportunity for future growth. You get the opportunity to build on our existing foundation to develop product marketing strategies, spearhead our education vertical go-to-market launch process and create compelling deliverables to drive growth.

Key Responsibilities

  • Manage education product marketing strategy, develop plan and drive execution to support go-to-market efforts worldwide

  • Coordinate the product launch process as well as oversee cross-functional implementation from feature inception to market release

  • Collaborate with education stakeholders across sales, product, marketing, customer success and payments to translate business needs into effective product marketing campaigns and deliverables

  • Understand competitive landscape and craft value-based positioning, compelling assets and outbound marketing activities that range from collateral development and website messaging to presentations, battlecards, webinars and more

  • Develop client and partner relationships that support the creation of voice of customer materials and testimonial promotion via case studies, videos, webinars and more 

  • Understand and document our customer journey, including where clients and payers get information and the drivers behind product decisions 

  • Advocate for existing and prospective clients and payer customers to help influence and shape product roadmap and marketing deliverables

Qualifications

FlyMate Skills & Qualifications

  • Bachelor’s degree 

  • 5-7 years of B2B product marketing experience; background in education, technology, and/or platform solutions preferred 

  • Well-honed communicator with strong attention to detail and experience creating and rolling out product marketing assets

  • Ability to work and communicate cross functionally to drive efficiency; you have a passion for product and marketing coupled with a tenacity for process development that supports continuous innovation across multiple functions

  • You have the ability to scale and grow with a high growth organization; this hands-on role requires someone who will roll up their sleeves, execute their own programs and be close to the business, but can identify avenues for scale and see what the team needs and how we can grow in the next 12-18 months 

  • You can both lead and mentor; you are a positive role model for those around you and a team player who can collaborate across the business 

Additional Information

With over 30 nationalities across 9 different offices, and diversity and inclusion at the core of our people agenda, we believe our FlyMates are our greatest asset, and we’re excited to watch our unique culture evolve with each new hire.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

Our office is conveniently located next to the Park Street train stop and overlooks the Boston Common with views of the State House.

An Insider's view of Flywire

How would you describe the company’s work-life balance?

This is a team that has fun and gets the job done. Flexible schedules and generous PTO are huge factors, but Flywire goes beyond that by fostering a fun, family-friendly environment. I love working in an atmosphere where work and friends and family seem to all blend together.

Taylor

Talent Acquisition Specialist

How does the company support your career growth?

The exposure Flywire gives to all sectors of the business has made the most valuable impact on my career. Working cross-functionally with Flymates from other teams and other countries allowed me to broaden my scope and expand my skills. You learn to be agile and to adapt quickly to change, which has made me a better version of myself as a worker.

Rachel

Program Manager-Global Partnerships

How do you empower your team to be more creative?

With the many different personalities and styles on my Team, I don’t employ a template for building or maintaining relationships with our partner schools. This 'thinking outside of the box’ approach allows for innovation, imagination, and resourcefulness. As a result, our message is consistent but the delivery is unique and personalized.

Jim

Relationship Management Lead - East

What’s the vibe like in the office?

The vibe in the Boston office is ‘work hard, play hard.’ Boston Flymates are extremely passionate about what they do and what they represent, which for me as a relatively new Flymate is so motivating and inspiring. I’ve never worked at a place where its people were so welcoming and always eager to help in any way they can!

Yen

Customer Success Associate

What are Flywire Perks + Benefits

Flywire Benefits Overview

Flywire is proud to be one of Built In Boston's 100 Best Places to Work.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open office floor plan
Diversity
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
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