Regional Marketing Director- North America

| Greater Boston Area
Mendix provides a platform and approach that helps enterprises innovate and digitally transform their businesses and industries. Nearly 4,000 organizations worldwide, including KLM, Medtronic, Merck, and Philips, rely on Mendix to build web and mobile applications to delight their customers and empower their employees. We experienced 78 percent growth in 2016 and are a recognized Leader by Gartner and Forrester in a red-hot market expected to exceed $15 billion by 2020.
While we live on different continents and work on different things, we are one team with a shared mission and set of values. We are passionate and strive for new heights, professionally and personally. We value hard work, accountability, and results. Above all else, we believe in a culture of growth, respect, and fun.
We’re seeking a passionate Director of Marketing for North America, responsible for all end-user demand generation activities in the region, formulating and managing the marketing strategies, plans, campaigns and budget, as well as supporting and integrating with the Sales teams and global marketing on awareness and demand generation initiatives supporting the North America region.
You will deliver sustainable and effective growth marketing plans which support the acquisition of new customers and expanding existing customer and partner relationships by working closely with Sales and extended Marketing teams. The role reports to the Vice President of Corporate Marketing.

RESPONSIBILITIES

  • Develop a regional marketing strategy and program mix aligned to regional targets and goals
  • Develop, execute, measure and analyze regional programs across field events, webinars and other regionally targeted online programs.
  • Influence and input to global programs in support of regional goals.
  • Collaborate with digital marketing and operations teams for the development and implementation of digital programs.
  • Partner with the marketing operations and global marketing resources to optimize marketing automation and lead nurturing processes through email, content, and social channels.

QUALIFICATIONS

  • 10+ years of experience executing and optimizing field and digital programs.
  • 5+ years of enterprise IT software marketing experience.
  • Experience managing teams.
  • Experience in large enterprise programs.
  • Comfortable working with marketing tools including marketing automation (Marketo), salesforce, online marketing analytics systems (Google Analytics and others), account based marketing tools (Engagio or other).
  • Sales experience a plus
  • Advanced Excel skills.
  • Highly analytical and metrics-driven.
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • MendixLanguages
    • SAPLanguages
    • AWSLanguages
    • ReactLibraries
    • Backbone.jsFrameworks
    • BootstrapFrameworks
    • PostgreSQLDatabases

Location

We are located in Fort Point area where you are walking distance to lots of new restaurants, coffee shops, bars and a brewery nearby!

An Insider's view of Mendix

What’s the vibe like in the office?

The Mendix office has a true “buzz” – lots of collaboration between teams, an excited energy of everyone working towards the collective mission, and a lot of fun and laughter, which helps us get the best out of the team. Everyone brings their whole self to work.

Kristen Roffi

Director, Business Development Group

How has your career grown since starting at the company?

As the first US employee of Mendix back in 2008, I started our Boston office with Derek Roos and have held every sales role since then. After we signed our first US client in 2008, I became a commercial account executive, and then led our Global Inside sales team until 2015. For the past 2 years I have focused on our most Strategic accounts.

Vincent De La Mar

Strategic Accounts Director

What is your vision for the company?

We founded Mendix with a mission to create a whole new way for organizations to bridge the gap between Business and IT. We pioneered the Low Code Application Development space and aim to be the long-term market- and innovation leader in a strategic, multi-billion-dollar software category.

Derek Roos

CEO and Founder

What makes someone successful on your team?

My team is a good mix of technical aptitude, sales acumen, and drive to move the company forward. The people on my team that are most successful are those that have a nonstop desire to learn more, build strong relationships with our customers, and want to share in the growth and successes of the broader team! One team, one dream!

Marshall Worster

Sr. Director Solution Architecture

What are Mendix Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

At Mendix, we are passionate about technology and the emerging Platform as a Service space. We live and breathe fun, teamwork and innovation and are striving to make a game changing impact to the industry. Our downtown location is in the booming seaport innovation district. Our open space office environment is full of light, "family style" office lunches each Wednesday and Friday and our weekly "VrijMiBo" or happy hour where our awesome CEO Derek often joins in a friendly game of office hoops. We give stock options to all employees. Come see what we're about and join the PaaS revolution!

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