Senior Analyst, Marketing

| Greater Boston Area
We’re not your traditional tech company and we don’t aim to be. Going against the grain is in our DNA. Building a revolutionary product begins with revolutionary thinking. That’s why we value diversity of thought, background and experience. Together, we empower restaurants of all sizes to build great teams, increase revenue, improve operations, and delight their guests. We pair our deep understanding of the restaurant industry with powerful cloud based software and restaurant-grade hardware to deliver an intuitive all-in-one platform. Join us on our mission to empower the restaurant community to delight guests, do what they love, and thrive.

The Senior Analyst, Marketing will play a key role in the data-driven growth of marketing’s contribution to Toast’s growth as a member of the Marketing Operations team. By looking across Toast’s data sources, the Senior growth analyst will be responsible for driving insight from the activity across all marketing channels. This role will be responsible for developing insights, drive decisions with data, and build capabilities that allow us to deliver the right marketing messages and insights to restaurants.

The Marketing Operations team plays a key role in Toast’s Go-to-Market Strategy. By conceptualizing and executing operational strategies and plays, the team supports the full range of Marketing functions. The team is a resource to team members and thought partners in developing strategy and technology investments.

What you will do:

  • Develop data-driven frameworks and insights that further our understanding of how our marketing programs and channels drive lead creation and contribute to the customer journey and retention.

  • Develop key metrics and tools that inform the segmentation, demand generation and go-to-market strategies,

  • Build out reports and dashboards for both leadership and working teams using Salesforce, Looker, Snowflake data warehouse, Google Analytics and other tools and data sources

  • Own the data strategy for the marketing team.

  • Own the project to move marketing and sales attribution from first-touch to Multi-touch attribution using Bizible.

  • Identify opportunities and develop methodologies to improve our demand generation and customer journey data collection. Drive relevancy with standardized audience segmentation, campaign targeting, and personalized data in the message content

  • Contribute to the centralized data platform that moves data between our CRM tools and the Snowflake data warehouse to connect various touch points

  • Seek out ways to make data more useful, accessible, and actionable for the rest of the organization


Do you have the right ingredients?

  • Undergraduate degree in Economics, Math, Statistics, Physics or similar quantitative field; advanced degrees a plus

  • 3+ years of digital marketing, email, or CRM analytics experience

  • Excellent SQL and Excel skills; experience with Python, r, sas, stata, etc. a plus

  • Experience in statistical analysis (e.g., hypothesis testing and regression analysis)

  • Experience with Tableau, Looker, or other reporting and visualization tool

  • Strong experience with Multi-Touch attribution models and Bizible a plus

  • Strong communication and prioritization skills, attention to detail, and ability to manage multiple projects and stakeholders in a fast-paced environment

  • Experience with strategic thinking, turning high-level requirements to KPIs or data-driven framework to influence business decision-making

Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularjsLibraries
    • ES6Libraries

Location

Toast is headquartered in the heart of Fenway. Catch a Sox game, grab a bite, and stroll through one of the trendiest neighborhoods in Boston.
Toast values candidates with varied backgrounds — and these 3 employees prove it
Watch

An Insider's view of Toast

What’s the vibe like in the office?

Our office has both a relaxed but productive vibe. You'll see people with their heads down working, but you'll also see people hanging out and collaborating in open spaces. There's a good balance between work and play. When I'm not heads down coding, you'll find me playing guitar or hanging out in the Toast Pub.

Gabe Gonzalez

Associate Technical Sourcer, Previously: Software Engineer

How has your career grown since starting at the company?

I began as an Implementation Engineer, moved into instructional design, and now I am in my dream role as a Product Manager. This is afforded because Toast fosters a culture where experts in their domains are eager to give you a masterclass in what they do – you only need to ask and be willing to learn. This is the best perk when working at Toast.

Sean Park

Product Manager

What are Toast Perks + Benefits

Toast Benefits Overview

Toast strives to provide competitive compensation and benefits programs that help to attract, retain and motivate the best and brightest people in our industry. Our total reward package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet our employees’ changing needs.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
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