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Senior Content Marketing Analyst

| Greater Boston Area

Opportunity for a versatile Content Marketer to join our quickly growing, and dynamic Marketing team, at a company that’s recognized as a Best Place to Work by Built In and the Boston Business Journal, certified as a Great Place to Work®, and named one of 2017’s Best Tech Work Cultures by the Timmy Awards.

The desired candidate will think strategically to develop, refine, and expand our marketing programs. Ideally, this person is able to think creatively about our audiences, solutions, industry, and data to create content that excites and engages.

In this role, you will support the design and execution of demand generation and communication programs. The focus is on adapting the latest tactics and techniques to build awareness and nurture leads as they flow through marketing, sales, and the customer cycle. As an integral part of the Client Solutions Team, this position works closely with other marketing, consulting, and business development analysts.

 

Responsibilities

  • Increase awareness of and interest in LogicManager's offerings through website pages, blog posts, eBooks, webinars, news interviews,  press articles, social media, video scripts, and more.

  • Collaborate with other teams to produce content that our target audiences find educational and empowering.

  • Use differentiated messaging to communicate the value of our product in a way that enables our sales and marketing teams to drive demand.

  • Understand customer needs, buying drivers, and challenges, then use that knowledge to propose new campaigns and opportunities.

  • Develop expertise in our industry and our competitors to break through the noise with differentiated, creative content.

  • Leverage performance data to make recommendations around new ideas and marketing initiatives.

  • Flex your visually creative muscles by consulting on the graphic design of eBooks, webinars, infographics, blog images, and more.

 

Desired Skills and Experiences

  • 1-5 years experience (internships OK)
  • Undergraduate degree with a major in Liberal Arts or Business Administration

  • Familiarity with B2B marketing, business writing, public relations, journalism, or other forms of content development

  • Ability to dive into new, technical subject areas and explain complicated subjects clearly

  • Ability to collaborate across teams to get the most relevant, accurate, and engaging information for new content

  • Excellent written and communication skills

  • Ability to think creatively to identify and solve problems

  • Basic understanding of marketing automation software such as Pardot, Hubspot, or Salesforce is as plus

  • Basic understanding of Adobe InDesign is a plus

  • Understanding of SEM or SEO is a plus

  • Experience with WordPress, HTML, or CSS is a plus

 

LogicManager heavily favors promoting from within. Candidates will have opportunities for advancement to higher levels of responsibility, including supervisory positions, well ahead of industry standards.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, genetic information, creed, marital status, sexual orientation, gender identity, disability status, protected veteran status, or any other protected status as defined by federal, state or local law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SpringFrameworks
    • OracleDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • Adobe Creative CloudDesign
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • PardotLead Gen

Location

Overlooking Boston Harbor, LogicManager is located in Boston's Seaport Innovation District, within easy walking distance of public transportation.

An Insider's view of LogicManager

What’s the vibe like in the office?

I will always remember the first Lawn Party I attended. It was a fun event, and also showed me just how inclusive and welcoming everyone at LogicManager is. That is one thing that became obvious to me right away: the people here respect and value each other no matter who you are, what team you’re on, or how long you’ve worked at the company.

Hanna

Quality Assurance and Support Analyst

What does your typical day look like?

Some days I’ll be reviewing design specifications for our new front end, which is a really interesting and unique process that involves nearly every department. Research has also become part of my daily routine. This includes discovering what new frameworks and applications are out there to help solve problems, streamline, and make life easier.

Kevin

Software Developer

What does career growth look like on your team?

I’ve enjoyed seeing myself and colleagues take ownership of pieces of our different areas as we continue to grow. As a result of all this, we’ve been involved in larger and more exciting opportunities from a business development and customer perspective, and it’s been fun to play a part in that too.

Adam

Manager, Customer Succcess

What are LogicManager Perks + Benefits

Culture
Daily stand up
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
LogicManager offers employees the option to enroll in short-term disability. Additionally, all full-time employees receive long-term disability which is fully paid for by the company.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
LogicManager's vacation policy includes 3 weeks paid time off.
Paid Holidays
Paid Sick Days
LogicManager wants to create and safe and healthy workplace. When you're really sick, the fastest way to get better is to rest, and it's also best to not get everyone else in the office sick!
Perks & Discounts
Casual Dress
Our casual dress code allows you to wear what is comfortable for you -- and not just on Friday!
Commuter Benefits
LogicManager offers pre-tax commuter benefits for public transportation and parking.
Company Outings
LogicManager partakes in First Thursday socials, holiday events, and our annual Lawn Party that brings the entire company together for an Olympic-style team events with BBQ & brews in the sun!
Some Meals Provided
LogicManager's favorite tradition is our bi-weekly "Pizza Friday" (though not always pizza!) lunches where we encourage everyone to step away from their desk and enjoy a catered lunch with the team.
Happy Hours
Professional Development Benefits
Tuition Reimbursement
LogicManager supports employees who wish to continue their education to secure increased responsibility & growth. LogicManager offers tuition & skill certification up to $5,250 per year.
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