Senior Customer Marketing Manager

| Boston
Mendix provides a platform and approach that helps enterprises innovate and digitally transform their businesses and industries. Nearly 4,000 organizations worldwide, including KLM, Medtronic, Merck, and Philips, rely on Mendix to build web and mobile applications to delight their customers and empower their employees. We experienced 78 percent growth in 2016 and are a recognized Leader by Gartner and Forrester in a red-hot market expected to exceed $15 billion by 2020. While we live on different continents and work on different things, we are one team with a shared mission and set of values. We are passionate and strive for new heights, professionally and personally. We value hard work, accountability, and results. Above all else, we believe in a culture of growth, respect, and fun. 

We are currently seeking a Senior Customer Marketing Manager. Mendix’ GTM model is a “tops-down Land and Expand” model. Our typical customer buys an initial license to create a few apps (“Land”), realizes the vast potential for their enterprise with our platform, and quickly expands to an enterprise-wide license (“Expand”).We are looking for a leader to advance customer marketing capability and engagement. This person’s primary responsibility is to collaborate with our global Customer Success Team to identify marketing opportunities to reach existing clients, and execute strategies to increase awareness and speed up adoption of our platform. This is a new role with low risk and much upside. If you like creating and leading an initiative from scratch – from building the plan to executing it tactically – then we want to talk to you!

So what will you be doing as a Senior Customer Marketing Manager at Mendix?
You’ll have to segment our customer base and make a marketing plan for each segment. How to best engage with Fortune 1000 customers? How about with Mid-Market customers? And everyone in between? You’ll then have to figure out the right tactical plan for engaging each segment of customer - from creating a communication plan to keeping our customers abreast of platform feature updates, to creating and executing digital programs to help drive adoption of our platform across the enterprise, to organizing and executing on-the-ground hackathons where we show customers that great, game-changing apps can be made by better collaboration between Business and IT without ever needing to code. And every other trick in the marketing-tactic toolkit.

Who are you?

You understand what customers need to be successful and what drives them crazy. You have been a Customer Success Manager at a technology company and have hands-on experience onboarding and helping customers be successful with B2B software, or you are a marketer who has worked closely with Customer Success teams to actively engage existing clients and drive revenue through innovative digital campaigns. You want to get your hands dirty learning our platform and taking our message of Innovation and Transformation to our customers. You’re comfortable ‘learning tech’ because your job is to help our customers understand the vast power of low-code platforms, and you have shown this by either being hands-on with marketing technology or as a CSM (minimum 5 years relevant experience). You are a ‘doer’ because in this role, you manage both strategy and execution. You have experience with some or all of the following: CRM Software, Digital Campaign measurement tools, Marketing Automation Platforms, and ABM Platforms (Marketo, Google Analytics, and Demandbase are ideal!). If you think you can transition your stellar experience engaging customers in creative ways into a groundbreaking Marketing Manager role with Mendix, please apply! 
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • MendixLanguages
    • SAPLanguages
    • AWSLanguages
    • ReactLibraries
    • Backbone.jsFrameworks
    • BootstrapFrameworks
    • PostgreSQLDatabases


We are located in Fort Point area where you are walking distance to lots of new restaurants, coffee shops, bars and a brewery nearby!
268 Summer Street , Boston, MA 02210

Insider's spotlight

What’s the vibe like in the office?

The vibe is open, positive, fun and collaborative. People are always willing to lend a hand. We have a strong connection between our Dutch and American cultures between offices and celebrate "Vrijimbo" each Friday which stands for happy hour.

Evan Schwartz

Innovation Specialist

What kinds of technical challenges do you and your team face?

People love to throw around buzzwords like microservices, blockchain, IoT, and RAD - but don't always know the benefits, the challenges, and how to leverage those technologies for their existing businesses. As the worldwide experts in RAD, we help customers understand how these cutting edge technologies are applicable, and how and when to use them.

Josh Waldman

Director of Expert Services

How has your career grown since starting at the company?

As the first US employee of Mendix back in 2008, I started our Boston office with Derek Roos and have held every sales role since then. After we signed our first US client in 2008, I became a commercial account executive, and then led our Global Inside sales team until 2015. For the past 2 years I have focused on our most Strategic accounts.

Vincent De La Mar

Strategic Accounts Director

We founded Mendix with a mission to create a whole new way for organizations to bridge the gap between Business and IT. We pioneered the Low Code Application Development space and aim to be the long-term market- and innovation leader in a strategic, multi-billion-dollar software category.

Derek Roos

CEO and Founder

My team is a good mix of technical aptitude, sales acumen, and drive to move the company forward. The people on my team that are most successful are those that have a nonstop desire to learn more, build strong relationships with our customers, and want to share in the growth and successes of the broader team! One team, one dream!

Marshall Worster

Sr. Director Solution Architecture

Perks of working here

401(K) Matching
Casual Dress
Commuter Benefits
Company Equity
Company Outings
Conferences & Training
Dental Benefits
Flex Work Hours
Game Room
Generous PTO
Happy Hours
Health Benefits
Some Meals Provided
Stocked Kitchen
Vision Benefits
Volunteering Opportunities
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