Senior Manager, Brand Strategy

| Greater Boston Area

Senior Manager, Brand Strategy

 

Indigo is a company dedicated to harnessing nature to help farmers sustainably feed the planet. With a vision of creating a world where farming is an economically desirable and accessible profession, Indigo works alongside its growers to apply natural approaches, grow healthy food for all, and conserve resources for future generations. Utilizing beneficial plant microbes to improve crop health and productivity, Indigo’s portfolio is focused on cotton, wheat, rice, corn, and soybeans. The company is headquartered in Boston, MA, with commercial and customer service based in Memphis, TN. www.indigoag.com

The Senior Manager. Brand Strategy will help drive the overall brand marketing strategy. He/she will be responsible for helping lead and facilitate development of world class marketing plans that will be disruptive within the category and drive brand obsession globally. This role reports directly to the CMO nd will work closely with Commercial Marketing, Market Development and Product Management.

 

Responsibilities:

  • Help develop the overall brand vision for Indigo. Ensured plan aligned to the broader Indigo offer and was connected to Indigo’s overall mission and core values
  • Help build a clear, ownable, Global Brand and Communications Strategy to grow market share and brand awareness/obsession globally
  • Help lead the execution of brand identity & strategy by working closely with other functions, including Commercial Marketing, Communications, Market Development and Product Management
  • Work to ensure that in 5 years, Indigo’s international brand is as strong as our US brand
  • Help lead the development of the annual marketing plans to ensure consistent execution globally
  • Help research and design Stakeholder Target Definitions. Built overall Brand Architecture, highlighting communication differences and reasons to believe
  • Help develop the Communication Context Strategy, including messaging and creative strategy
  • Understands our purpose and core values and what makes Indigo different from other companies
  • Widely viewed as someone who personifies our core values, is committed to them, and leans on them when making difficult decisions

 

Competencies:

  • Growth mindset
  • Metrics driven
  • Build and execute integrated marketing plans
  • Able to work form a blank page and build a strategy, yet scrappy plan
  • Geared towards and comfortable with learning and adapting quickly
  • Strong leadership skills
  • Can work in a matrix organization and is able to lead even when not the leader/owner
  • Optimistic believer in Indigo and our mission

 

 

Qualifications:

  • 10+ years of marketing experience, including brand strategy/positioning/planning, new product launch and product commercialization, and consumer marketing across the marketing mix
  • Has 2+ years of recent cross channel and integrated digital experience
  • Experience adapting to existing/established industry
  • Experience working on global marketing programs and within a global marketing organization, with an understanding of international markets / regions
  • Experience in managing within a complex matrix organization
  • Demonstrated success in a similar role in another company
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • TypescriptLanguages
    • GraphQLLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

On the edge of Charlestown, we are within walking distance to restaurants and bars. The Sullivan Square T and bus stop is also right next door!

An Insider's view of Indigo

What projects are you most excited about?

Our mission is to provide agronomists with unbiased real-time data we are collecting across thousands of acres at the ground level and from space. It's such a thrill to be working on the data and analysis perspective of this massively cross-disciplinary team that helps agronomists initiate data-powered conversations to provide substantial results.

Jyoti

Principal Data Scientist

What makes someone successful on your team?

A successful Indigo team member is someone willing to continuously learn and improve, regardless of experience or role. Whether you’re an Engineer, Account Manager, Business Analyst, or Scientist, successful team members keep the bigger picture in mind and bridge disciplines to solve problems facing the incredibly complex system that is agriculture

Hilary

Software Product Manager

What are Indigo Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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