SEO & Content Marketer

| Somerville

To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring ground-breaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world.

As an SEO & Content Marketer at Formlabs, you’ll have the exciting opportunity to drive optimization efforts for our website and create content that appeals to our target audiences online. You’ll own all aspects of this process, from writing high-quality content that generates and ranks referral traffic, to acting as our go-to expert on the latest search algorithm changes. If you are eager to solve new marketing challenges and tackle aggressive quantitative goals with data-driven creativity, this role is the perfect opportunity for you!

The Job:

  • Grow and optimize our top-of-funnel by optimizing Formlabs.com for search and own the organic search channel funnel goals (prospects, conversion, sourced printers)
  • Stay up to speed on keyword landscape in our target verticals and help us identify new content opportunities
  • Perform regular site audits to ensure we’re utilizing the latest Google search features, and are optimized for the proper keyword focus
  • Provide users with content and functionality to match searcher intent
  • Act as our in-house SEO expert by effectively communicating opportunities, risks, and best practices to the rest of the marketing team
  • Provide SEO and web content support to other parts of the company for all ongoing web projects, including new product launches, page refreshes, analytics tools implementation, landing page creation, etc.
  • Analyze campaign data to identify and prioritize areas for improvement

You:

  • 2-4 years of experience in a marketing, SEO, content, or growth role
  • Deep understanding of SEO and content best practices and excitement to experiment
  • Voracious learner who can quickly understand how to write for new audiences
  • Exceptional planning abilities and attention to detail in an agile environment
  • Experience with a modern marketing tech stack – Google Analytics, Marketo, Salesforce, Excel, Google Tag Manager, and other SEO tools

*This position is available in Somerville, MA and Berlin, Germany.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.

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Location

35 Medford St. Suite 201, Somerville, MA 02143
35 Medford St. Suite 201, Somerville, MA 02143

Insider's spotlight

What’s the vibe like in the office?

Culture is extremely important at Formlabs. With now over 400 people combined in our Boston and Berlin offices, the goal is to “keep Formlabs weird,” which is really just a fun way of saying, “let’s keep things interesting.” Since we are trailblazing the way for a new era of low-cost manufacturing, keeping things interesting isn’t too difficult!

Formlabs

What projects are you most most excited about?

Everything we produce is an ongoing project. A big focus for us has always been to relentlessly improve upon our existing products. We release regular updates to our software, printer and materials - keep an eye on our blog to see all the exciting things we have planned for the coming year!

Formlabs

How does the company support your career growth?

Everything Formlabs is doing and creating has never been done before. We are a work-in-progress organization with a lot of space for growth. We seek to cultivate an environment where individuals can contribute their own new ideas and participate in the evolution of the company.

Formlabs

Formlabs

We regularly have people organizing everything from whiskey tastings to ice climbing. The interest-diversity here is vast and people are quick to jump in and learn something new. Just to name a few of our internal “clubs," we have Booklabs, Filmlabs, Whiskeylabs, ping pong tournaments, Fitness Bootcamp, yoga, Ragnar, summer camps, hackathons . . .

Formlabs

Perks of working here

401(K)
Beer on Tap
Casual Dress
Company Outings
Dental Benefits
Fitness Subsidy
Flex Work Hours
Game Room
Happy Hours
Health Benefits
Pet-Friendly Office
Recreational Clubs
Some Meals Provided
Stocked Kitchen
Unlimited Vacation
Vision Benefits
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