SEO Manager

| Greater Boston Area
Simply Business is more than our name. It's how we approach insurance: Make it clear. Make it simple. Make it affordable. By combining exceptional talent, technology, data, and knowledge, Simply Business is the go-to online insurance brokerage that protects small businesses and the entrepreneurs who work hard to build them. 
We want team members who have the drive to challenge boundaries. If you’re smart and passionate about delivering brilliant customer experiences, we’d love to hear from you.
The role of the SEO team is to deliver value and growth to the business by developing and implementing innovative strategies that will drive organic first-page rank for a set of strategically important keywords/topics while helping drive traffic and overall brand awareness.

As an SEO Manager you will:

  • Research and understand the US market in order to identify key topics of interest
  • Own the technical SEO space and be responsible for driving traffic to our site
  • Ensure that SEO best practices are built into our online properties and overall content strategy
  • Deliver technical optimization to our content and landing pages increasing site traffic and ultimately driving incremental business growth.

Responsibilities Include:

  • Creating, managing, and delivering a comprehensive SEO strategy for Simply Business US and prioritize initiatives in line with business objectives
  • Conducting keyword research to identify content areas that drives value to our customers, overall engagement, while delivering maximum commercial opportunity
  • Work closely with our Content team to optimize our content and landing pages to drive the right traffic to the site
  • Identify opportunities on and off-site to improve performance in organic search results
  • Owning and monitoring technical SEO while driving requirements to optimize for ranking and on-site conversion
  • Communicating with product teams on technical development stories and providing SEO input into business cases
  • Assist when needed on uploading, editing, and managing content on our custom CMS platform
  • Monitoring and reporting on trends and changes in keyword positions and their commercial impact
  • Liaising with 3rd party suppliers on SEO initiatives
  • Communicating with wider teams and senior stakeholders on how SEO is delivering growth and value to the business
  • Work closely with your UK counterparts on larger strategic SEO initiatives.
  • Report back to the business on traffic, rankings and other SEO aspects and how they complement our internal KPIs and commercial impact

What we are looking for:

  • A passion for the customer and insatiable drive to understand what quality content would add value to their lives
  • Self-driven with the ability to work in a fast-paced, high-performing team environment
  • Demonstrable experience of creating, executing, and effectively improving the SEO performance on a wide range of websites, and have solved technical problems for them which led to real business results
  • Experience working with cross-functional teams, including Content, Campaign, Marketing, Product, etc. Clear ability to create, plan, execute, and communicate our SEO strategy
  • Strong knowledge of how search engine crawlers work and a clear understanding of the key areas that drive SEO value
  • Competent using analytical tools to identify opportunities Commercially astute - you have the ability to understand key business priorities and how SEO delivers value to business KPIs
  • An understanding of Mobile SEO
  • Knowledge of HTML/CSS/Javascript
  • Understanding of how to use owned channels to execute SEO campaigns
  • Significant knowledge of Technical SEO
  • Experience working with technical SEO tools such as Screaming Frog, Majestic, Ahrefs, Moz, SEMrush, Lighthouse, and Google Search Console
  • An understanding of how both SEO and PPC channels can drive growth together Someone who is constantly up to date with industry developments
  • Minimum of 5 years experience
  • Undergrad degree required, MBA a plus
  • Agency experience a plus

What are the benefits?
Here are some of the great benefits and perks that come from being a Simply Business employee:
• A salary that reflects your experience, our pay policy, and the market we’re in from your first day
• Group plan for medical, dental, and prescription drug coverage
• Short term disability, long term disability, and life insurance coverage
• Participation in the Company’s bonus program
• Participation in 401(k) plan with a 3% employer match
• Commuter benefits to help cut down on commuting costs
• 25 days of vacation time plus 10 company holidays
• Flexible working hours and working from home
• Annual company trip, regular outings, and volunteer opportunities 
• An awesome WeWork office with cold brew coffee, beer on tap, local pop-up events, and more 
As a company, we pride ourselves on inclusion in the workplace. Simply Business is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Want more info on working at Simply Business? Check out our careers page: 

Read Full Job Description


We are located in downtown Boston, accessible to every line on the T and surrounded by a lot of history and a lot of great places to grab lunch.

An Insider's view of Simply Business

How would you describe the company’s work-life balance?

We genuinely care about the work-life balance of our teammates and understand that things come up. That’s why we give our employees the ability to work from home when they see fit, not the other way around. Plus, all of our meetings are remote-friendly, so we never feel like we’re missing out on important conversations!


Senior Manager, Customer Communications

What projects are you most excited about?

I've really enjoyed working on the Front End for our Knowledge Center redesign, now called Simply U. Our current blog design has been sufficient, but the redesign will have new features including commenting, recommended articles, and categorization. Additionally, the new design will look much fresher and offer a better experience to customers.


Front End Developer

How has your career grown since starting at the company?

When I started at Simply Business, I was given the opportunity to take a leap and take on new responsibilities that I had never done before. My team has supported me and worked with me to help me learn so many new skills. I feel like I have grown in so many ways since starting here and I can't wait to see what is next.


Talent Acquisition Specialist

What projects are you most excited about?

Myself and another female colleague are working on bringing a program called #iamremarkable to SB. It is about female empowerment, which is one of my passions! The program aligns with SB's devotion to gender diversity. It’s exciting that I have been encouraged and supported in this effort and I think it speaks volumes for the company I work for!


Licensed Insurance Agent

What are Simply Business Perks + Benefits

Simply Business Benefits Overview

Some of these will kick in once you’re confirmed in post, but here’s the summary:
• A salary that reflects your experience, our pay policy and the market we’re in from your first day
• Group plan for medical, dental, and prescription drug coverage
• Short term disability, long term disability and life insurance coverage
• Participation in the Company’s bonus program
• Participation in 401(k) plan with a 3% employer match
• Commuter benefits to help cut down on commuting costs
• 25 days of vacation time plus 10 company holidays

Eat lunch together
Intracompany committees
Events committee, that has different sub group that manage events like First Thursdays, Holiday Party, and Wellness initiatives.
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Professional Development Benefits
Job Training & Conferences
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