Oh Snap!
This job is no longer active - but you can still view the details below.

SEO & Paid Advertising Marketing Manager

| Greater Boston Area

The SEM Marketing Manager at Drift will play a critical role in building the conversational marketing movement by ensuring Drift owns the SERP for sales and marketing. At Drift we are changing the way businesses sell to businesses now and in the future and you can help us make the movement even bigger than it already is. We’re in search of a superstar SEM and paid advertising Marketer to help us leverage these powerful channels and bring the movement to the masses. If you wake up every morning wondering how you can change how your company is found via search and what new and innovative idea you can leverage to make that visibility even better-- we want to talk to you.

The SEM Marketing Manager at Drift will OWN the following:

  • Our rank in the SERP for all relevant searches
  • The amount of business we generate through SEM and all other paid advertising programs.
  • The website architecture for Drift in order to build a powerhouse website that owns the SERP
  • Reporting on all movements within target keywords
  • Manage, by way of an agency, all AdWords, LinkedIn, Facebook, Adroll, and other channels bidding, spend and conversion.
  • Test and iterate on ad copy and landing page copy and design of all applicable pages for all paid campaigns.
  • Be the advisor to the content team informing them of where there are content gaps that need to be filled, what keywords to optimize for and how to optimize their content for better search results.
  • Establish single source of truth keyword list for the entire marketing team to align to and use as informative guideposts through which to drive our SEM and content strategy.
  • Manage AdWords campaigns and budgets optimizing on both CPL as well as conversion rate.
  • Provide technical search insights to the web team in order to optimize technical SEO of the site and prioritize web projects by potential traffic generated.
  • Generate SEM report with clear reporting on where we were, where we are headed and what the key drivers are behind the numbers.
  • Generate reporting for all paid channels and create a roadmap that articulates where we are, where we are headed and what we are going to test and learn within days, weeks and months ahead.

About you and what type of skills you’ll need:

  • 1-3 years experience managing AdWords accounts
  • 2-4 years experience working within the organic search space
  • Experience working with A/B and multivariate testing
  • Experience working with content marketers and providing guidance to them about search.
  • Experience working in HTML/CSS
  • Experience using tools such as AHREFs, Majestic SEO, Stat or others
  • Experience using YouTube to increase SERP results
  • Experience working with secondary and tertiary search engines

About Drift:

Drift is the world's leading conversational marketing and sales platform that helps businesses connect now with the customers who are ready to buy now. After just two years in market, the company has become one of the fastest growing SaaS companies of all-time and was named to the Forbes Cloud 100, LinkedIn Top 50 Startups, Entrepreneur's Top Company Cultures, Boston Business Journal's Best Places to Work, and SaaS Company of the Year by the NEVCA.

Read Full Job Description


Right in the heart of Back Bay 🙏

An Insider's view of Drift

What are some social events your company does?

We've been to Nashville, Austin, and Killington for our yearly company retreat! Where to next?!



How do you collaborate with other teams in the company?

I feel really lucky because I get to work with the Sales, Customer Success, Product, and Ops team on a regular basis. We say "One team, one dream" un-ironically and are always willing to hop into anything that benefits the customer.


Conversational Marketing Specialist

What makes someone successful on your team?

Our leadership principles are the core of who we are and how we operate every day. Bringing these in to your actions, decisions, and how you deliver results is the surest way to be successful here. Walk the talk. Focus on the customer. Deliver results every single day.


Director of Learning and Development

What is your vision for the company?

Today, all of our lives run in real-time. As a result, our expectations for how we communicate with businesses have changed: we expect answers in real-time too. Customers have all of the power today, and that’s why we put a premium on how we’re treated. Businesses need to adapt to this shift in order to thrive today, and that’s what we focus on.


CEO, Co-Founder

What’s the vibe like in the office?

High-energy! From sales, to marketing, to customer success and beyond everyone rallies around one common goal which is putting the customer first. End of month is always exciting for this reason.


Customer Success Manager

What are Drift Perks + Benefits

Retirement & Stock Options Benefits
401(K) Matching
Vacation & Time Off Benefits
After working at Drift for three years, all Drift employees are eligible for a month-long sabbatical.
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
More Jobs at Drift24 open jobs
All Jobs
Design + UX
Dev + Engineer
Project Mgmt