SEO Specialist

| Greater Boston Area

What You'll Do:
As the SEO Specialist, you will create and own all aspects of SEO strategy to drive significant growth in site traffic. Areas of focus will include keyword research and strategy, content strategy, link building, technical on-page optimization, and reporting and analysis. 

Who We Are:
PlacePass is on a mission to help people travel more meaningfully by connecting them to great experiences in more than 180 countries worldwide. We believe that the most important things in life aren’t things at all, and celebrate the power of travel to inspire, educate, and empower.

We got our start in February 2016 (there’s nothing like a cold Boston winter to inspire serious wanderlust) and we’ve been growing ever since. In addition to building PlacePass.com, we build technology that enables leading hospitality industry players to tap into the $150B market opportunity for in-destination experiences. Our suite of products and services help industry leaders grow loyalty, generate new ancillary revenue, and own more of the customer journey. We power custom solutions for the world’s leading travel brands including Marriott International. 

Key Responsibilities:
* Establishing and owning all aspects of the SEO roadmap at PlacePass
* Help build a team to support you in your SEO and broader marketing ambitions
* Partnering with cross-functional internal teams (Product, Engineering, UX, etc.) to drive prioritization and execution
* Identifying growth opportunities in core areas such as site infrastructure, keyword selection, or on-page factors optimization
* Monitoring daily performance metrics to understand and optimize organic search performance
* Writing specification documents and designing experiments to test new strategies and opportunities for growth
* Analyzing experiment results and pushing forward next steps at a rigorous pace

What You'll Bring:
* 3+ years of in-house SEO experience at an industry leading website or agency, or startup
* BA or BS degree from a top 4-year university or college
* A proven track record of increasing rankings, traffic, and revenue by managing and executing SEO strategies and tactics
* A passion for search marketing and knowledge about best practices and the latest new areas of SEO
* Experience launching structured tests to prove a hypothesis 
* Comfort working with product and engineering teams
* Base knowledge of HTML, CSS, and JavaScript
* Experience with SEO applications, tools, and web analytics packages (Google Analytics, SEMrush, MOZ, Google Console, Screaming Frog, etc.)

PlacePass Perks:
* Opportunity to work with an incredible team in a fast-growth environment
* Competitive salaries and health insurance
* 401k plan
* Quarterly credit to test out tours and activities in more than 180 destinations
* Catered weekly lunches
* Unlimited vacation policy

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ElmLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • MySQLDatabases

Location

The heart of Downtown Crossing! Just down the road from South Station. Great location for lunch, happy hour, and public transport!

What are PlacePass Perks + Benefits

PlacePass Benefits Overview

We are proud to offer our employees a list of some of the greatest benefits offered in the start up community. We continue to recruit and invest in the best people we can find!

Health Insurance & Wellness Benefits
Dental Benefits
Yes!
Vision Benefits
Yes!
Health Insurance Benefits
Yes!
Onsite Gym
Yes!
Retirement & Stock Options Benefits
401(K)
Yes!
Company Equity
Yes!
Performance Bonus
Yes!
Child Care & Parental Leave Benefits
Generous Parental Leave
Yes!
Flexible Work Schedule
Yes!
Remote Work Program
Yes!
Family Medical Leave
Yes!
Vacation & Time Off Benefits
Unlimited Vacation Policy
Yes!
Generous PTO
Yes!
Paid Volunteer Time
Yes!
Sabbatical
Yes!
Paid Holidays
Yes!
Paid Sick Days
Yes!
Perks & Discounts
Beer on Tap
Yes!
Casual Dress
Yes!
Company Outings
Yes!
Game Room
Yes!
Stocked Kitchen
Yes!
Some Meals Provided
Yes!
Happy Hours
Yes!
Pet Friendly
Yes!
Recreational Clubs
Yes!
Relocation Assistance
Yes!
Fitness Subsidies
Yes!
Professional Development Benefits
Job Training & Conferences
Yes!
Tuition Reimbursement
Yes!
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