Sr. Manager Product Marketing

| Medford

No one knows the road like Agero. For over 40 years, we have provided the safest, smartest solutions for drivers and the companies that keep them moving. Headquartered in Medford, MA with operations throughout North America, we are trusted by more than 100 leading corporations and used by 75% of the new passenger vehicles sold in the U.S.

As a result, we have become an industry leader, providing vehicle manufacturers and insurance carriers with privately labeled state-of-the-art roadside assistance plans and efficient claims management solutions. Our Roadside Assistance network protects more than 75 million drivers each year, providing award-winning service that helps motorists in their time of need while building customer loyalty for our clients.

Our commitment to our Employees:

  1. Have an Impact: Join us and Day 1, play a role in shaping our digital transformation.
  2. Grow your Career: Our focus us helping you grow the core competencies to shape your technology career
  3. Work that Matters: We are a roadside business singularly focused on making sure our customers are quickly, safely and efficiently supported in their time of need.

job Description: 

As a senior product marketer at Agero, reporting to the VP of Product Strategy & Marketing, you'll aggressively and enthusiastically exercise your story-telling, technical, and analytical skills to extend Agero's market-leading B2B position. You'll lead go-to-market activities for new products, services, and technologies. You'll translate features and benefits into differentiated messaging for multiple audiences throughout B2B2C value chains. You'll draw insightful conclusions from qualitative and quantitative data. Through researching markets and competitors, and proactively seeking out clients, providers, and users to listen to their needs, you'll create market requirements that drive what we do next. And you'll collaborate cross-functionally, with product managers, engineering, sales, customer service, and marketing, to make it happen.

Essential Duties:

  • Gather industry, competitor & consumer research to inform leadership, sales and product teams
  • Collaborate with corporate marketing on product launches, collateral review, demand generation programs, PR campaigns, promotional materials, competitive positioning, sales materials, and roadmaps.
  • Shape key value propositions across constituents in the B2B2C value chain, and identify product features/benefits, proof points and messaging hierarchy to inform product communications, tactics and broader brand building efforts
  • Establish strong working relationships with team members across business units and corporate strategy to support alignment of Agero long-term strategies.
  • Provide product positioning materials for customer-facing team members
  • Define and execute go-to-market strategies and organizational coordination for new feature launches, including positioning, naming, external communications, and competitive analysis
  • Support product planning and strategy efforts

Requirements

  • Our ideal candidate has experience driving business results in a cross-functional team of sales, engineering, and marketing, and loves interacting directly with clients and customers to understand their needs and motivations. You relish owning, defining, and launching new products to target unexploited markets.
  • Minimum 8 years of Product Marketing experience. Bachelor's degree in marketing or a related technology field. MBA required. Software or services background preferred.
  • Experience in B2B2C industries, influencing and selling to multiple stakeholders in a value chain.
  • Excellent written and verbal communication and influencing skills, as many tasks will require a lot of creativity. You can answer "So what?" and translate technical features into benefits consumers care about.
  • Strong strategic mindset with an analytical approach to marketing
  • Ability to deliver compelling product storylines in presentation format
  • Able to present to a small internal team or a large external audience, telling a story that they'll remember.
  • Strong project management and ability to work independently.
  • Strong attention to detail but also the ability to execute on shifting priorities.
  • Demonstrated ability to effectively use cross-functional resources, and develop strategic business relationships and partnerships as needed.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • ScalaLanguages
    • D3JSLibraries
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • Backbone.jsFrameworks
    • FlaskFrameworks
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    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
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    • SQLiteDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
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    • Aha!Management
    • ConfluenceManagement
    • TrelloManagement
    • DrupalCMS
    • WordpressCMS
    • HubSpotCRM
    • Microsoft DynamicsCRM
    • SalesforceCRM
    • ZohoCRM

Location

We are located in Medford, MA, right at Wellington Station with close access to the MBTA, I-93, Assembly Row, and a stones throw away from Boston.
1 Cabot Road #4, Medford, MA 02155

Insider's spotlight

What projects are you most most excited about?

“We're passionate about making the roads safer with our Driver360 mobile platform. We’ve developed crash detection technology that helps people when they're most in need, and we're using billions of miles of driving data to study crash risk factors and find ways to help people avoid crashing in the first place.”

Michael

Sr Data Scientist, Business Intelligence

How has your career grown since starting at the company?

Agero has provided me the opportunity to work on a number of different products and technologies, from call center to in-vehicle Telematics to web and mobile products. Additionally, I’ve had leadership positions with several groups, including PMO, QA, and now Product Management, which has allowed me to learn and grow throughout my tenure.

Luke

VP, Project Management

Our Engineering/IT teams are moving to the Amazon AWS cloud, which involves a lift/shift for some applications as well as rewriting other applications to be more micro service orientated. This effort is a huge transformation which includes new roles, training and re-thinking how IT operates as a cloud service organization.

Karen

Director, DevOps

Perks of working here

401(K) Matching
401(K)
Casual Dress
Commuter Benefits
Conferences & Training
Dental Benefits
Flex Work Hours
Game Room
Happy Hours
Health Benefits
Onsite Gym
Parking
Tuition Reimbursement
Vision Benefits
Volunteering Opportunities
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