Senior Marketing Programs Manager/Director

| Waltham
SHYFT is seeking a seasoned Senior Marketing Programs Manager/Director to leverage their expertise in account-based marketing to design, deploy and manage demand-generation and nurture campaigns. A successful candidate will have the ability to craft and evolve the overall programs strategy, while also being able to roll up their sleeves and execute the components necessary to launch, scale and measure those programs. This role works hand-in-hand with the Director of Product Marketing and other cross-functional groups within the organization.
Characteristics
You are a quick study who is passionate about your craft, loves tackling hard problems and instinctively seizes opportunities by constantly bringing the team new ideas on how to generate sales-ready leads. You can translate creative program ideas into practical strategies and tactics, enabling you to operationalize, measure and improve on any programs that you can dream up. You thrive in a high-growth environment, require little ongoing direction and are ready to take on the opportunity of a lifetime to help accelerate the most sought after SaaS brand in the industry.

Key Areas of Impact

  • Develop and evolve SHYFT’s B2B marketing programs across inbound, email, events, social and advertising
  • Build, implement, and refine flows for lead nurturing, including both pre-sales and “keep in touch” programs in marketo
  • Forecast, track, and report on campaign effectiveness metrics as well as overall ROI to internal stakeholders. Plus, continually monitor, analyze and tune campaigns to maximize conversion and lead quality
  • Collaborate with Product Marketing to develop a content plan and editorial calendar that supports the campaign lifecycle and nurturing programs at each stage of a buyer’s journey
  • Write emails, landing page copy, content summaries, and work with Product Marketing for additional help writing to our technical audiences
  • Act as the subject matter expert across a number of analytics-related disciplines, including web analytics, multi-channel attribution, data management
  • Work hand-in-hand with in-house and 3rd party designers and developers to maintain a high standard of quality across all demand assets
  • Manage programs budget to continually optimize ROI
  • Own, evolve and streamline our marketing automation infrastructure (marketo) over time
  • Influence and shape our strategic approach in your role as a member of the broader strategy business unit at SHYFT

Skills/Requirements

  • 6+ years of campaign strategy and execution experience in B2B technology company, with proven ability to deliver consistently strong results
  • Experience in running a portfolio of high quality, multi-channel lead generation programs. Experience should include: email and database marketing, webinars, content marketing, events, search marketing, etc.
  • Strong analytical and quantitative skills – must have both an interest and skill in analyzing and making meaning out of data and translating that in to actionable changes
  • Ability to work in a fast paced environment, with multiple priorities while maintaining strong focus on details, execution and results
  • Deep experience with marketing automation (specifically Marketo) and moderate experience with CRM systems (Salesforce)
  • Excellent oral and written communication skills
  • Excellent attention to detail
  • Bachelor’s Degree required, MBA a plus.

Benefits Include

  • Competitive compensation/Stock Options
  • Generous rewards program
  • Medical
  • Dental
  • Paid Vacation/Sick Pay Program
  • Holiday pay
  • Vision
  • 401K
  • AD&D and Life Insurance
  • Company Outings/Social Events

SHYFT is the world’s leading analytics cloud for life sciences that enables organizations to catalyze clinical development and commercial growth through converged insights. Customers drive synchronized, collective action against key business objectives as they unleash the patient paradigm and become capable of anticipating, designing and delivering the right treatment to the right patient at the precisely the right time. We’re bringing a disruptive product to a traditionally incremental market, and flipping it on its head. Come join the revolution!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavasriptLanguages
    • PerlLanguages
    • D3JSLibraries
    • jQueryLibraries
    • Ember.jsFrameworks
    • Microsoft SQL ServerDatabases
    • Google AnalyticsAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

SHYFT is located in the historic Watch Factory building in Waltham, MA. Short walk to the commuter rail, Moody St, and the Charles River running path
203 Crescent Street, Suite 203, Waltham, MA 02453

Insider's spotlight

What’s the vibe like in the office?

SHYFTers are guided by core values which ensure a safe, comfortable, energetic, collaborative and fun place to work. Everyone shares a company vision which we are all proud to uphold. At SHYFT, everyone is involved, heard and valued. There is mutual respect, trust, transparency and accountability which makes a feedback culture flourish.

Carmela

Product Engineering Manager

How do you collaborate with other teams in the company?

Early, often, and broadly! In order to fully understand what motivates our stakeholders, marketers have to rely on frequent and close collaboration with the various internal teams that interface with them on a daily basis – from Product, to Customer Success, to Sales, and beyond. Without collaboration, Marketing would be a ship without a rudder!

Kent

Director, Product Marketing

How has your career grown since starting at the company?

One of the best aspects of being a SHYFT employee is having the flexibility to try different things and choose your growth area. In my 1.5 years here I was not only able to participate in projects and flex skills I have not used before, I also had the chance to solve challenges in product, sales, and contracting. SHYFT has invested in my growth.

James

Senior Business Analyst

Creativity blossoms where there is no fear of failure. Failure is a fundamental part of the creative process – it is the only way to learn, adapt and ultimately, succeed. Fear of failure shackles our thinking in unconventional ways. Eliminating fear frees us to investigate ideas that we would otherwise deem improbable – and makes them possible.

Priya

Chief Product Officer

My team is currently focused on building the next gen of SHYFTs’ largest application. Its an all hands on deck initiative with lots of challenges, but its rewarding to see the vision come to reality.

Were motivated to be building something great, something that we all contributed to formulating. We saw ways to improve what existed, so we did!

Adam

Senior Software Engineer

Perks of working here

401(K) Matching
401(K)
Beer on Tap
Casual Dress
Company Equity
Company Outings
Conferences & Training
Dental
Flex Work Hours
Generous PTO
Happy Hours
Health Benefits
Onsite Gym
Generous Parental Leave
Parking
Recreational Clubs
Some Meals Provided
Stocked Kitchen
Vision
Volunteering Opportunities
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