SMB Product Marketing Manager

| Boston

Manager, SMB Product Marketing

At Toast Product Marketing sits at the intersection of Marketing, Sales and Product. Our goal in Product Marketing is drive our go-to-market strategy and help with customer acquisition. As a SMB Product Marketing Manager you’ll partner with key stakeholders across the business and will be a critical part of our growth story here at Toast. In this role you will be responsible for helping to define our go-to-market strategy, while also empowering the teams to effectively execute on that strategy.

Job Description/Responsibilities:

  • Partner with our Sales and Product teams, responsible for defining the market opportunity within our SMB segment
  • Define the opportunity, responsible for SMB market intelligence, customer profiles, along with product positioning and messaging
  • Contribute to SMB pricing strategy, helping to optimize the effectiveness of our Sales and Marketing teams
  • Responsible for leading internal product launch process, acting as key point of contact across the Product, Sales and Marketing organizations
  • Establish product launch goals and KPIs, gaining alignment across stakeholders and coordinating across teams to hit launch deadlines
  • Successfully launch products for SMB customer base; achieving product launch goals and KPIs
  • Product evangelist; driving product adoption with customers and building awareness with internal and external stakeholders through internal presentations, training documentation, customer communications and more
  • Develop product content; creating customer facing content to be used on website and in sales collateral

Requirements:

  • BA/BS degree
  • 2-4 years Product Marketing or Marketing Strategy experience preferred
  • Restaurant or restaurant technology experience preferred
  • Skilled written and verbal communicator, with comfort presenting in front of large audience
  • Data-driven, balancing intuition with measurable results, analyzing and communicating using data
  • Ability to work across the organization, heavily influencing priorities across multiple stakeholders
  • Ability to work and thrive in a fast-paced, rapidly changing work environment
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Technology we use

  • Engineering
    • JavaLanguages
    • JavasriptLanguages
    • jQueryLibraries
    • AngularjsLibraries
    • ES6Libraries

Location

Toast is headquartered in the heart of Fenway. Catch a Sox game, grab a bite, and stroll through one of the trendiest neighborhoods in Boston.
401 Park Dr Suite 801 , Boston, MA 02215

Insider's spotlight

What are some social events your company does?

Toast puts a major focus on culture and centers its events around keeping Toasters engaged and social. In the past 6 months alone, we’ve had a competitive field day, a summer appreciation event (with a bonfire, food, drinks, and music), and a fall cookout where we had a pig roast and potluck. One of our own employees even performed with his band.

Brittany Rothstein

Training Content Specialist

How has your career grown since starting at the company?

I began as an implementation engineer, moved into instructional design, and now I am in my dream role as a product manager. This is afforded because Toast fosters a culture where experts in their domains are eager to give you a masterclass in what they do – you only need to ask and be willing to learn. This is the best perk when working at Toast.

Sean Park

Product Manager

Perks of working here

401(K)
Beer on Tap
Casual Dress
Commuter Benefits
Company Equity
Company Outings
Conferences & Training
Happy Hours
Health Benefits
Parking
Recreational Clubs
Stocked Kitchen
Unlimited PTO
Volunteering Opportunities
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