Director, Product Marketing - Commercial
Greater Boston Area
19 hours ago
Develop COMMERCIAL go-to-market plan including value propositions through identification of key differentiators, positioning, messaging, sales enablement materials, internal and external communication materials, promotional activities, and other deliverables, as appropriate.
Be in market often so that you are at the pulse of customer needs and how our evolving offering needs to be shaped to meet those needs.
Gather competitive intelligence and industry marketing insights to educate internal stakeholders and help inform sales and product teams.
Collaborate with product teams on appropriate product roadmap and position and bring to market new capabilities.
Conceive and create thought leadership and educational content to broaden the awareness and understanding of our product.
Provide marketing support to the sales team in researching prospects and generating and customizing collateral and presenting at customer meetings.
Conduct thorough user research and develop targeted buyer personas to market our products accordingly to generate revenue.
Align sales and marketing to clearly target the appropriate buyers and effectively convey value of our products and services.