Senior Manager, Campaign Marketing
CloudHealth by VMware
Greater Boston Area
1 week ago
You are a player-coach and deeply collaborative.
Your mission is to drive more qualified leads, pipeline and revenue by marketing channel to exceed business targets.
Running and implementing a campaign lifecycle process that can scale is a priority. This includes key tactics to drive marketing critical metrics.
You have an analytical mind and the ability to analyze campaign impact for end-to-end results, that you share with business partners and upper management.
Your ability to make decisions based on meaningful data is extremely important. This includes using existing/historical and new data to identify, test, and refine market segments, nurture tracks and campaigns.
We need you to possess a deep understanding of the buyer journey and to ensure measurability across the campaign channels and process. Objective setting, analytical skills, and key marketing metric implementation are necessary.
Balancing project scope, priorities and budget are essential, including; vendor work requests, workflow and deliverables and negotiation.