Digital Advertising Manager
2 days ago
The Digital Advertising Manager is responsible for leading paid and organic digital advertising initiatives to drive leads and awareness for Intralinks products globally. This includes Search Engine Marketing (SEM), Pay Per Click (PPC), display advertising, paid social (LinkedIn, Twitter, Facebook) and other digital advertising channels, and overseeing search engine optimization efforts. This person will be responsible for working with the global marketing teams to drive traffic and leads, maximize conversions and ROI, and manage advertising budgets effectively.
In this role, you will be the key driver of inbound lead generation activities that have a direct impact on company revenue. You will be creative in developing and executing on campaigns, operational in campaign development and execution, and analytical in reporting on results. You will be curious, be willing to dig deeper, and question everything until you have found the answers. You will know and implement best practices, but be willing to test a different approach to see the impact on response.