Investment Products Marketing Lead
Greater Boston Area
9 hours ago
Understand complex needs from the business and from the market, and simplify into a clear and actionable plan.
Manage and communicate the product marketing roadmap and any changes to the strategic vision to key business partners. Leverage knowledge of market dynamics and product relevance to develop timely, actionable sales ideas.
Develop and lead a number of major Marketing initiatives, including product and value-add campaigns, across a number of markets and audiences. Measure effectiveness of efforts through established key performance indicators (KPI’s) and adjust accordingly.
Effectively engage and communicate with key business partners across DCIO sales and investments to align priorities and influence business areas. Present and message actionable and relevant information around marketing plans and deliverables to senior leadership as needed.