Greater Boston Area
1 day ago
You will have the unique opportunity to decide where and how we grow demand at PlacePass, as the owner of the core demand generation channels and marketing budget. You will run campaigns across acquisition channels, including SEO, retargeting, paid search, and social, and continuously test and optimize our various e-commerce channels to boost conversion, sales efficiency, and repeat customers. You will develop landing page strategies, track and communicate key metrics that provide actionable insight, and create experiences that display our value proposition and brand authenticity to the marketplace.